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Abstract. Based on a cross-industrial research project4, we describe the different business model scenarios for the introduction of remote management technologies at the end-customer's premises. While remote management is introduced to aid the digital convergence between previously dissociated islands of end-user devices, and new service opportunities are created, several dominant industry trends run counter to this attempt at centralization. We offer a critical appraisal of the business challenges posed to the existing business models. Four business model scenarios are proposed that describe the most feasible evolutions in the coming years. Strategic business requirements are identified to appreciate the viability of each business scenario.

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PurposeThe paper aims to discuss the business issues surrounding the choice between the end‐to‐end internet architecture, in particular peer‐to‐peer networks, versus managed telecommunications architectures, in particular IMS, for the migration towards a next‐generation mobile system.Design/methodology/approachThe paper organises the arguments available in the literature and technical field along four critical business design dimensions, providing a balanced overview of both sides of the argument.FindingsThe paper discriminates between weak and strong arguments on both sides, and introduces a number of recommendations towards actors that will implement IMS.Research limitations/implicationsThe arguments collected from the literature and industry are not exhaustive but selected on their relevancy for business repercussions.Originality/valueWhile most position papers on IMS or P2P are written from an opinionated perspective, this paper offers a trade‐off view of both side's advantages and disadvantages. It reframes the dispute as a number of design trade‐offs to be made on various levels.