“…Thus, website providers may act as intermediaries, orchestrators, rule enforcers, and distribution channels (Ordanini, Miceli, Pizzetti, & Parasuraman, 2011). The design of crowdfunding websites is still evolving and, in order to provide a sufficient revenue stream, future iterations might address varying levels of service (e.g., basic, registered, and premium) to support increasing functionality and levels of technology (Braet, Spek, & Pauwels, 2013).…”