In this article the authors assess the impact of the European Commission's state aid policy on the public service remit of public broadcasting organizations in the digital age. The article consists of two parts. In the first part the authors give an overview of the policy and legal context in which state aid control of public service broadcasting evolves. Second, recent state aid cases that touch upon the issue of digitization and public service broadcasting are analysed. Whereas Member States fear too much Commission intervention, the European Commission, on the contrary, fears that Member States abuse the margins of the European Treaty in order to expand the digital public service remit in unauthorized ways, such as financing commercial digital activities. Whether the Commission is right to fear a 'mission creep' on behalf of the public service broadcasters due to vague and overambitious digitilization plans, remains to be seen however.Key Words / digitization / European Commission / public service broadcasting / public service remit / services of general economic interest / state aid
In a digital age, national legislators face difficulties in adapting the regulatory framework within which public broadcasters deliver services to the wider audience. Often, rules are still orientated towards the traditional delivery of radio and television programmes. The importance of new media and innovation is mentioned, but not thoroughly dealt with. Policy-makers stick to the superficial adaptation of legislation and fail to fundamentally reconsider the case for public service broadcasting. This has created a legal vacuum, which is increasingly tackled by the European Commission. The latter urges Member States to set standards for the expansion of public broadcasters into new media markets and has, in light thereof, proposed to introduce an ex ante test for the evaluation of the public value and market impact of new media services of public broadcasters. The question that is at the core of this article is not necessarily 133 Karen Donders and Caroline Pauwels whether an ex ante test restores competition, which is the intention of the Commission's state aid policy, but whether a test can add to the rethinking of broadcasting policies in a manner re-orientated to public service media. The implementation of an ex ante test in Germany and Flanders is analysed. The analysis reveals that both the legislative and practical implementation of an ex ante test is a difficult exercise. Nevertheless, research results indicate that an ex ante test can be a useful instrument to evaluate in a flexible and adaptive way whether certain services fit within the public service remit.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.