Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct

Pesämaa, Ossi; Hair, Joseph F.

doi:10.1080/15022250701880695

Cited by 24 publications

(12 citation statements)

References 32 publications

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“…The networks created through sustaining reciprocity between different tourism organizations, such as hotels, restaurants, tour companies, transport companies and bars, lead directly to higher levels of interorganizational commitment (Pesämaa and Hair, 2008). Collaborative destination networks have also been found to be important in cohesive destination development and management (see Jackson and Murphy, 2006;Scott et al, 2008).…”

Section: Discussionmentioning

confidence: 94%

“…For example, Pesämaa and Hair (2008), in their recent analysis of inter-organizational commitment in remote regions of Northern Minnesota, found that the levels of success of tourism organizations in remote areas ultimately depend on the level of local commitment. Local commitment is, in turn, enhanced by higher levels of inter-organizational commitment.…”

Section: Discussionmentioning

confidence: 96%

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Marketing remote destinations: A case study of the Northern Territory, Australia

Buultjens

Wilde

Crummy

2011

Journal of Vacation Marketing

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It is accepted that effective marketing is an important feature of successful tourism destinations and is necessary in order to promote tourism growth. Effective marketing is even more important for remote destinations since these destinations have extra challenges to overcome such as accessibility and tourists' perceptions of inferior infrastructure. This article presents findings from a study that examined Tourism Northern Territory's approach to marketing and how stakeholders in three destinations viewed this approach. Stakeholders suggested that Tourism NT's 'destination' approach to marketing the Territory, when viewed against the previously employed generic 'whole of Territory' marketing methodology, provided a more appropriate positioning tool for their region, and by extension, provided local tourism stakeholders with a greater connection with the marketing division of Tourism Northern Territory. However, these positive conclusions were tempered by some perceived failings.

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Section: Discussionmentioning

confidence: 94%

Section: Discussionmentioning

confidence: 96%

Marketing remote destinations: A case study of the Northern Territory, Australia

Buultjens

Wilde

Crummy

2011

Journal of Vacation Marketing

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“…Inquiry into collaboration, networks and clusters are typically thematically discrete, whereas enterprise hybridity is assessed as diverse relation-based possibilities (Young, 2006). Relational practices of tourism SMEs were drawn from existing studies in enterprise cooperation (Pesämaa & Hair, 2008) and collaboration (Cartan & Carson, 2009). The present study also assessed the potential of tourism SMEs operated by Aboriginal and Torres Strait Islander people in remote Australia to utilise Porter's (2000) clustering attributes (e.g.…”

Section: Methodsmentioning

confidence: 99%

“…Foran, 2007;Stafford-Smith, Moran, & Seemann, 2008;Taylor, Ffowcs-Williams, & Crowe, 2008) and remote area tourism (e.g. Cartan & Carson, 2009;Pesämaa & Hair, 2008;Schmallegger, Carson, & Tremblay, 2010). Many sources argue for the need to match remote SME operational activity with external contexts, especially to adopt strategies that break down geographical isolation.…”

Section: Aboriginal Tourism and Remoteness In Australiamentioning

confidence: 97%

Tourism enterprises beyond the margins: the relational practices of Aboriginal and Torres Strait Islander SMEs in remote Australia

Jacobsen

2016

Tourism Planning & Development

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This exploratory article commences by noting views from the literature that in areas like remote Australia, small to mediumsized tourism enterprises operated by Indigenous people struggle with geographical distance, lack of business capabilities and other factors. These perspectives provide basis to explore remote tourism enterprise use of relational practices that "configure" external resources to improve competitiveness. The article investigates relational practices carried out by small to mediumsized tourism enterprises operated by Aboriginal and Torres Strait Islander people to achieve stability in the challenging contexts of remote Australia. Findings identify that relational practices implemented by these enterprises provide multiple ways of creating shared value to boost competitiveness. These include: referrals, industry value chains, cooperation, marketing and meetings. Through a liberal and diversified approach to relational practices, these enterprises create value chain opportunities from within remote Australia, while they also establish and maintain connections with broader tourism systems. Implications from these findings are raised and directions for future inquiry are identified.

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“…Among the facilitating factors the following are identified: partners' compatibility, capability, participation, coordination, commitment, control and trust, favourable disposition to cooperate due to individuals' and groups' attitudes and values, interdependence, resources, personal chemistry, goal compatibility, roles of participants, information exchange, communication and conflict resolution, real benefit, organization, financing (Medina-Munoz and Garcia-Falcon, 2000;Björk and Virtanen, 2005;Gibson et al, 2005;Pansiri, 2008;Pesamaa and Hair, 2008).…”

Section: Cooperation and Knowledge In Tourismmentioning

confidence: 98%

Communities of Practice in Tourism: Working and Learning Together. An Illustrative Case Study from Northern Norway

Bertella

2011

Tourism Planning & Development

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The purpose of this paper is to discuss the application of Wenger's theory of Communities of Practice (CoP) to cooperative groups of small tourism actors. Empirical data about a case study of a group of firms operating in northern Norway are presented in order to illustrate and challenge the discussion. The findings suggest that Wenger's theory can be usefully applied to describe the processes and dynamics relative to the development and management of tourism products based on the identity of the local area. The element of Wenger's theory that makes it particularly useful is its focus on social processes, knowledge and identity. The findings suggest also that the CoP framework could gain completeness from the integration of the concepts of terroir, lifestyle entrepreneurship and community entrepreneurship. In regard to the adoption of Wenger's framework as a practical tool to promote cooperation, the case study shows that the existence of formal programmes directed to cooperative groups that can be qualified as CoP can help to identify them and support the implementation of collective projects.

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Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct

Cited by 24 publications

References 32 publications

Marketing remote destinations: A case study of the Northern Territory, Australia

Marketing remote destinations: A case study of the Northern Territory, Australia

Tourism enterprises beyond the margins: the relational practices of Aboriginal and Torres Strait Islander SMEs in remote Australia

Communities of Practice in Tourism: Working and Learning Together. An Illustrative Case Study from Northern Norway

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