Coordinating contracts for VMI systems under manufacturer-CSR and retailer-marketing efforts

Phan, Dinh Anh; Vo, Thi Le Hoa; Lai, Anh Ngoc; Nguyễn, Thị Lan

doi:10.1016/j.ijpe.2019.01.022

Cited by 29 publications

(17 citation statements)

References 35 publications

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“…The greater the green sensitivity leads to the market's demand response effect, which will encourage retailers to exert more green marketing efforts, thereby increasing product ordering. The studies of [8,43,44] proposed the same in their research work. Manufacturers will consider increasing the wholesale price for their profit maximization.…”

Section: Bank Loan Financing Strategymentioning

confidence: 97%

“…This consumer preference will force retailers to adopt green marketing and promote corporate social responsibility. Phan et al confirmed that market demand is affected by retailers' green marketing efforts [43]. Mondal and Giri [44] constructed a two-period green closedloop SC model composed of a single manufacturer and a single retailer and studied the impact of green innovation, marketing efforts, and the recycling rate of waste products on SC decisions.…”

Section: Sc With Green Marketingmentioning

confidence: 99%

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Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

et al. 2021

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The purpose of this research is to examine the green supply chain (GSC) financing decisions of manufacturers and capital-constrained retailers in order to establish a Stackelberg game model under decentralized and centralized decision-making. This paper studies the influence of retailers’ choice of trade credit or bank loan financing strategy on a GSC’s performance and analyzes their decision-making tendency. The results show that manufacturers should provide trade credit and participate in retailers’ financing decisions to avoid double marginal effects under both centralized and decentralized decision-making. Interestingly, the optimal value of green marketing effort and retailer order quantity was twice as high as the decentralized under the centralized decision, indicating that the centralized decision could better improve GSC’s financing efficiency. Especially when the trade credit financing strategy is feasible, this effect is more significant. Finally, the outcomes are verified through numerical simulation, which references GSC practitioners in management decisions.

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Section: Bank Loan Financing Strategymentioning

confidence: 97%

Section: Sc With Green Marketingmentioning

confidence: 99%

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

et al. 2021

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“…Generally, the market demand is sensitive to the prices in two channels and corporate environmental responsibility level [70][71][72][73][74]. The linear function is commonly used to describe the price or green sensitive market demand in the supply chain [73,[75][76][77][78][79].…”

Section: Demand and Profit Functionsmentioning

confidence: 99%

Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment

et al. 2021

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In this study, we investigate pricing policy and coordination conditions in an online-to-offline supply chain considering corporate environmental responsibility and lateral inventory transshipment. First, we provide demand functions to capture effects of price, corporate environmental responsibility level, and preference degree of the consumer to online channel. Then, we build profit functions and develop three joint pricing and corporate environmental responsibility-level decision models for centralized decision (Scenario CD), retailer Stackelberg game (Scenario RS), and manufacturer Stackelberg game (Scenario MS). Furthermore, we determine the optimal decision policies by solving developed models, and conduct sensitivity analysis of significant factors. Finally, we use a revenue-sharing contract to realize supply chain coordination and find coordination conditions for Scenario RS and MS, and further show the impacts of revenue-sharing rate and investment cost sensitivity on the conditions using numerical studies. We find that optimal joint decision policies can be affected by significant factors to a varying degree. In certain conditions, the revenue-sharing contract can coordinate online-to-offline supply chains considering corporate environmental responsibility and lateral inventory transshipment. Our study proposes a new decision problem, constructs new joint decision models, determines new optimal joint policies, conducts new coordination analysis, and thus contributes to the research on supply chain operations considering corporate environmental responsibility and lateral inventory transshipment.

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“…Raj et al (2018) study a supply chain in which the supplier is responsible for greening and the buyer is accountable for social responsibility and uses five different contracts to coordinate the channel. Phan et al (2019) investigate the coordination of a two-echelon supply chain with vendor managed inventory systems where the market demand is dependent on the retailer's marketing effort, retail price and the manufacturer's CSR effort.…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

Implications for pure profit, environmental impact and social welfare in a socially responsible supply chain

Zhang

Zhi

et al. 2020

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Purpose Members in a supply chain account for corporate social responsibility (CSR) in different ways. This paper considers a socially responsible supply chain in which the manufacturer innovates in a sustainable product while the retailer exhibits CSR concerns. This paper aims to investigate how socially responsible behavior, namely, sustainable innovations or CSR concerns, affects the pure profit, environmental impact and social welfare, in such a socially responsible supply chain. Design/methodology/approach This paper first constructs an integrated case as a benchmark and then develops a Manufacturer-Stackelberg game in a decentralized scenario. The pure profit, environmental impact and social welfare are confirmed and analyzed in centralized and decentralized cases. Moreover, two unique coordinating contracts, i.e. wholesale price discount contract and revenue-sharing contract, are used in this socially responsible supply chain. Findings Analytical analysis shows that, under certain conditions, the optimal CSR strategies hold for maximizing pure channel profit, minimizing environmental impact and maximizing social welfare. Whether the performance in a centralized case outnumbers that in a decentralized case depends on the CSR concerns level and environment-friendly degree of the product. In addition, it is found that a wholesale price discount contract is better for the retailer whereas a revenue-sharing contract is better for the manufacturer in pure profit to improve coordinating efficiency. Practical implications These results can offer managerial implications to the socially responsible supply chain in terms of pricing decisions, CSR strategies and sustainability innovations. Specifically, under certain conditions, placing more CSR concerns level increases pure channel profit and the social welfare. A balance between the pure profit and the social welfare is hereby achieved for the two socially responsible individuals by designing a proper contract. Originality/value To the best of the authors’ knowledge, this paper is among the first studies so far to combine the CSR concerns strategy and sustainability innovation into a socially responsible supply chain.

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Coordinating contracts for VMI systems under manufacturer-CSR and retailer-marketing efforts

Cited by 29 publications

References 35 publications

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment

Implications for pure profit, environmental impact and social welfare in a socially responsible supply chain

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