“…Psychological distance is defined as the degree to which an object is perceived to be tangible or immediately present in terms of the here-and-now (Liberman, Trope, and Stephan 2007;Trope and Liberman 2010). The international and interpersonal relationship literatures (e.g., Chang, Polachek, and Robst 2004;Conway and Swift 2000;Lyndon, Pierce, and O'Regan 1997) lend support to the distinction between physical and psychological dimensions of distance, and further find that physical distance explains between 44% and 73% of the variance in psychological distance (Briggs 1973;Coshall 1985;Phipps 1979). Thus, one implication of CLT is that, ceteris paribus, a hybrid retailer with a local store should be perceived as more psychologically proximal than a hybrid retailer with a physically distant store, and that any effects of physical distance on consumer judgment should be at least partly explained by psychological distance.…”