Coping with RM challenges in hospitality education

Abstract

Tevfik Demirciftci received his M.Sc. degree in Hospitality Information Management from University of Delaware. He worked as a Revenue Analyst for five years in different chain hotels in various countries. At present, he is a Lecturer at Ozyegin University and a Ph.D. student at Istanbul University, Tourism Management Department. His research interests include revenue management, hotel branding, tourism technology, and online distribution. He is a member of HSMAI and a Certified Hospitality Revenue Executive approved by HSMAI.

Digital transformation and revenue management: Evidence from the hotel industry

“…Thus, they may not be aware of the principles of dynamic pricing and potential returns. In their study, Demirçiftçi et al (2017) identified owner’s pressure on budget and prices as a key challenge faced by revenue managers.…”

How To Be a Successful Revenue Manager: A Case from the Marriott Turkey Cluster

“…It was known that most of the revenue managers did not have the competency to change room rates. Thus, marketing knowledge was essential for them (Demirciftci et al, 2017). In addition, economic theory, supply and demand, opportunity cost, price sensitivity, and knowledge about competition were also essential for the success of revenue managers (Chiang et al, 2006).…”

“…These were personal challenges, internal challenges, organizational, industrial, and external challenges (Cetin et al, 2016). Personal challenges were related to work-life balance, being alert 7/24, and limited career growth opportunities (Demirciftci et al, 2017). Internal challenges might have been listed as information overload, lack of authority, and lack of qualified candidates (Demirciftci et al, 2017).…”

“…Personal challenges were related to work-life balance, being alert 7/24, and limited career growth opportunities (Demirciftci et al, 2017). Internal challenges might have been listed as information overload, lack of authority, and lack of qualified candidates (Demirciftci et al, 2017). Organizational challenges were classified as interdepartmental conflicts (particularly with sales), internal politics, and unbalanced responsibility and authority (Cetin et al, 2016).…”

“…The hotel industry understood the importance of revenue managers. Most international hotels had created several positions under the RM department, such as revenue analyst, revenue manager, and director of revenue (Demirciftci et al, 2017). Effective revenue managers allow hotels to increase their profits (Beck et al, 2011).…”