2020
DOI: 10.1177/1354816620901928
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Digital transformation and revenue management: Evidence from the hotel industry

Abstract: To maximize their revenues and protect their market share against traditional competitors (e.g. formal lodging businesses) and disruptive business models (e.g. Airbnb), the lodging industry increasingly relies on technology in various operations. However, the extent to which hotels adopt technology innovation in their revenue management (RM) operations, as well as the benefits of and barriers for digitalization, remains unclear. Moreover, the possible impacts of digital transformation on the future of revenue … Show more

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Cited by 78 publications
(62 citation statements)
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“…Page 22 of 73 http://mc.manuscriptcentral.com/ijchm International Journal of Contemporary Hospitality Management criteria: 1) they misused the definition of the sharing economy; or 2) they mentioned one or more of the keywords but the article pertained to another topic; or 3) they mentioned the sharing economy as part of the article, but the discussion of it in the paper was minor. As an example of an article excluded based on the third criteria, Alrawadieh et al (2020) identify in the abstract and manuscript of their study that disruptive business models like Airbnb pose a threat to the market share of the traditional lodging industry; however, there is no discussion of the sharing economy beyond that, and the main focus of the article is on the benefits of digital transformation of revenue management practices in the hotel industry. For all 82 articles, all three researchers unanimously agreed to their exclusion.…”
Section: Article Selectionmentioning
confidence: 99%
“…Page 22 of 73 http://mc.manuscriptcentral.com/ijchm International Journal of Contemporary Hospitality Management criteria: 1) they misused the definition of the sharing economy; or 2) they mentioned one or more of the keywords but the article pertained to another topic; or 3) they mentioned the sharing economy as part of the article, but the discussion of it in the paper was minor. As an example of an article excluded based on the third criteria, Alrawadieh et al (2020) identify in the abstract and manuscript of their study that disruptive business models like Airbnb pose a threat to the market share of the traditional lodging industry; however, there is no discussion of the sharing economy beyond that, and the main focus of the article is on the benefits of digital transformation of revenue management practices in the hotel industry. For all 82 articles, all three researchers unanimously agreed to their exclusion.…”
Section: Article Selectionmentioning
confidence: 99%
“…While data usage has increased in the hotel sector, it is essential to highlight that some hotels used spreadsheets to track historical data, do forecasts, or set their pricing, changing that information with other hoteliers about their performance (Alrawadieh et al, 2020). Data management improves quality and performance once it can help recognise employees' knowledge (Moyeenudin et al, 2018).…”
Section: Information Systems In Hospitalitymentioning
confidence: 99%
“…The effectiveness of digital transformation projects related to Business Performance can be measured based on whether the results of the digital transformation project, related to cost reduction (Kuntsman & Arenkov, 2019;Vasilev et al, 2020), revenue growth (Alrawadieh et al, 2020;Kohl & Bryant, 2017), market share (Wolff & Nuseibah, 2017), and market size (Lappi & Aaltonen, 2017) meet the initial expectations. The names we chose for the subcategories and the main category in the first dimension tended to be more suitable for profitoriented organizations and for not-for-profit organizations that need to support themselves financially.…”
Section: Business Performancementioning
confidence: 99%