The unfolded protein response (UPR) is involved in a diverse range of pathologies triggered by endoplasmic reticulum (ER) stress. Endeavor to seek selective regulators of the UPR is a promising challenge towards therapeutic intervention in ER stressrelated disorders. In the present report, we describe aberrant, differential and bidirectional regulation of the UPR by 3 0 -deoxyadenosine (cordycepin) towards cell survival. 3 0 -Deoxyadenosine blocked ER stress-induced apoptosis via inhibiting the IRE1-JNK pro-apoptotic pathway. 3 0 -Deoxyadenosine also inhibited apoptosis through reinforcement of the pro-survival eIF2a signaling without affecting PERK activity. It was associated with depression of GADD34 that dephosphorylates eIF2a, and dephosphorylation of eIF2a by salubrinal mimicked the anti-apoptotic effect of 3 0 -deoxyadenosine. Unexpectedly, although 3 0 -deoxyadenosine caused activation of eIF2a, it inhibited downstream pro-apoptotic events including induction of ATF4 and expression of CHOP. Cooperation of adenosine transporter and A3 adenosine receptor, but not A1/A2 receptors, mediated the pluripotent effects of 3 0 -deoxyadenosine. In mice, ER stress caused activation of JNK, expression of CHOP and induction of apoptosis in renal tubules. The apoptosis was significantly attenuated by administration with 3 0 -deoxyadenosine, and it was correlated with blunted induction of JNK and CHOP in the kidney. These results disclosed atypical pro-survival regulation of the UPR by 3 0 -deoxyadenosine, which may be advantageous for the treatment of intractable, ER stress-related disorders. Endoplasmic reticulum (ER) stress-mediated tissue injury is implicated in a wide range of pathologies including cancers, infection, atherosclerosis, ischemia, neurodegenerative disorders and metabolic diseases such as diabetes mellitus.