Corporate Development: Focus on Bottleneck Technologies

Boutellier, Roman; Loffler, K.

doi:10.1007/978-3-540-73881-7_3

Cited by 1 publication

(1 citation statement)

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“…In new business development, the ongoing challenge is the missing data on future internal and external developments. As the challenge of new business development is poorly structured, there is no generic recommendation on methods and tools how to expand existing market and technology competencies towards new fields (Boutellier and Lö ffler, 2007). Specific recommendations are available for selected challenges, for example, portfolio decisions for new product development (Cooper et al, 2001), or for managing the high degree of subjectivity caused by high uncertainty (Repenning, 2001;Brown and Frame, 2004).…”

Section: Managing Technology and Innovationmentioning

confidence: 99%

Embedding enterprise science into SSM for improving innovation systems in technology‐based companies

2009

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The paper discusses how organizations can benefit from applying an enhanced Soft Systems Methodology (SSM) in innovation context. The combined approach is illustrated with an intervention in the innovation department of a multinational company. The aim of the company has been to increase its competitiveness by fostering innovation and questioning the innovation system of the company as well as the innovation project portfolio. Embedded in the SSM, the concept of Enterprise Science has been a useful vehicle to structure the problem situation and to channel the search for possible solutions. Innovation challenges could be pointed out, analysed and resolved in a systemic way. Lessons from practice are presented as well as recommendations for decision makers regarding the application of the approach and an outlook to further studies.

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