“…At the same time, from the economic tradition, the content of reputation has also been broadened, going from partial defi nitions, such as the inclination towards certain types of conduct or the quality of behavior towards a specifi c stakeholder ( Nelson, 1970 ;Milgrom and Roberts, 1986 ;Wilson, 1983 ;De Angelo, 1981 ;Eichenseher and Shields, 1985 ;Dranove, 1983 ;Rogerson, 1983 ;Beatty and Ritter, 1986 ), to a CR for the fulfi llment of every stakeholder ' s expectations ( Wartick, 1992 ;Fombrun, 2002 ;Waddock, 2000 ;Sandberg, 2002 ). Moreover, this theoretical concurrence has been accompanied by an empirical convergence that even leads researchers to use the same databases, although with nominally distinct interpretations of results.…”