“…Studying the performance and competitive advantage of a firm is a widely-used research subject in strategic management (Singh et al, 2010). Much empirical research from the strategic management perspective (Schroeder et al, 2002, Felício et al, 2014b, Aaker, 1989, Barney, 1991, Barney, 2001a, Anderson and Eshima, 2013, Eisenhardt and Martin, 2000 has been conducted to show how business performance can be derived from a strategic management approach.…”