Corporate Entrepreneurship, The Marketing Mix, and Business Performance

The Influence Of Market Orientation, Flexibility And Job Satisfaction On Corporate Entrepreneurship

“…In order to spread marketplace information effectively one needs flexible systems to filter through cross-functional boundaries (Miles &Snow, 1978, andChild &McGrath, 2001). Research confirms a significant positive correlation between corporate entrepreneurship and flexibility (Barrett &Weinstein, 1998, andBarringer &Bluedorn, 1999).…”

Corporate entrepreneurship and business performance

“…For example, in their seminal works, Miller and Camp (1985), as well as Zahra (1986), have established that CE plays an important role in enhancing BP. Following these seminal works, researchers have reported that CE remains a prominent factor that potentially influences BP in a variety of studies (Ambad and Wahab, 2016;Barrett and Weinstein, 2015;Simsek and Heavey, 2011;Zahra and Covin, 1995;Zahra 1991; Barrett and Weinstein, 1998;Lee et al, 2001;Hult et al, 2003;Dimitratos et al, 2004;Wood et al, 2008;Zahra, 2010;George and Marino, 2011;Zahra, 2012;Heavey and Simsek, 2013;Frese et al, 2014). Relatedly, studies have also indicated the importance of organizational culture (OC) for influencing BP effectively (Ogbonna and Harris, 2000;Lee and Yu, 2004;Scholz, 1987;Denison, 1990;Sadri and Lees, 2001).…”

How Creative Destruction Functions in Corporate Entrepreneurial Process: An Empirical Investigation of Schumpeterian Concept in Engineering Firms Setting in Pakistan

“…Businesses have to participate in entrepreneurial action to work e ciently in competitive markets (Zimmerman, 2010). The linkage between CE and MO is perceived as the centre of business innovation and competitiveness (Barrett & Weinstein, 2015;Karlin et al, 2010).…”

“…MO occurs through the sequential process of intelligence generation, intelligence dissemination, and responsiveness of the rms (Kohli & Jaworski, 1990). It is visualised as a direct connection between marketing and CE as the basis of the company's value creation (Barrett & Weinstein, 2015). MO is an arrangement of openness, and receptiveness of market intelligence (Jaworski & Kohli, 1996;Kohli & Jaworski, 1990), which implies the exploitation of inventive things in response to market conditions (Narver & Slater, 1990;Slater & Narver, 1994).…”

“…It is an approach to business that identi es the customer's need and tries to develop the products according to their needs. MO is also perceived as a basis of innovation and competitive advantage (Barrett & Weinstein, 2015). J.…”