“…For both instances, the opportunistic convenience of the offerings played a crucial role ( Yale and Venkatesh, 1986 ). Of note, much of the existing convenience theory research concerns criminal behavior, where an opportunity elicits motivated behavior in part due to the perceived advantages that committing the criminal behavior affords ( Gottschalk, 2018 ; Stadler and Gottschalk, 2021 ; Yasir et al., 2021 ). In the present case studies, however, if motivation appears merely from the opportunity of the offer, it seems not to arise from the content, since neither the cocoa farmers nor bean marketwomen had any interest or use for that content.…”