Corporate Image Management of Retail Business (Downstream)

Dokmaipum, Sunisa; Khantanapha, Napaporn; Piriyakul, Rapeepun

doi:10.4236/ojbm.2019.72061

Cited by 4 publications

(1 citation statement)

References 26 publications

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“…The principles of a training according to [14][15] put forward five principles of training as follows: a. Participation, meaning in the implementation of the training of the participants must be active because with the participation of participants it will be faster master and know the various materials provided.…”

Section: Trainingmentioning

confidence: 99%

Economic Resilience Policy Through Empowerment Small and Medium Enterprises in Ground Coffee Home Industry in Jaluk Village, Ketol District, Central Aceh District

Alfiady

Yunanda²,

Subhani³

et al. 2023

icospolhum

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Indonesia is an agricultural country which mostly consists of the agricultural sector, one of which is coffee. Central Aceh district is one of the largest coffee-producing districts in Indonesia. As a coffee-producing area, many innovations in processed coffee products are produced from this area. However, the lack of economic income of the Indonesian people is one of the main problems caused by the low level of education and lack of knowledge as farmers. This reality is interesting to study, along with the presence of the government in its efforts to overcome it. One of them is the empowerment of Small and Medium Enterprises (SMEs) for the Coffee Ground Home Industry. The author conducted research on Family Economic Resilience Policy Through Empowerment of Coffee Ground Home Industries in the Home Industry Group of Jaluk Village, Ketol District, Central Aceh Regency. This study uses descriptive qualitative research methods, which provide a complete picture of the data obtained from observations, interviews, and documentation. The research objects interviewed were policy makers, stakeholders and relevant agencies involved in empowerment activities in Central Aceh District. Based on the research that the author conducted, the following findings were obtained: First, Kampung Jaluk, Ketol District, Central Aceh Regency was the first area as a village to cultivate Ateng Jaluk variety coffee. Second, the form of Home Industry empowerment was initially carried out in the form of assistance by the government, then at the capacity building stage, namely the stage of providing knowledge and insight as well as training to improve individual skills in processing ground coffee. And finally the empowerment stage, at this stage the Home Industry group in Jaluk Village gives freedom to its members, the community is given the freedom to apply the knowledge that has been obtained independently or to continue to build their business, in other words make their own ground coffee production.

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Section: Trainingmentioning

confidence: 99%

Economic Resilience Policy Through Empowerment Small and Medium Enterprises in Ground Coffee Home Industry in Jaluk Village, Ketol District, Central Aceh District

Alfiady

Yunanda²,

Subhani³

et al. 2023

icospolhum

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Imagen corporativa desde la perspectiva de la comunicación empresarial: caso Asociación Artesanal Cuero y Afines de Quisapincha

Analuisa¹,

Zuta²,

Yacelga³

et al. 2023

SEECI

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El objetivo de la investigación fue describir las estrategias empresariales basadas en la comunicación empresarial para crear la imagen corporativa de la Asociación Artesanal Cuero y Afines de Quisapincha. La metodología aplicada fue de enfoque abductivo con un diseño de investigación de estudio de caso, el estudio se realizó en la Asociación Artesanal Cuero y Afines ubicada en la parroquia de Quisapincha de la provincia de Tungurahua. Los datos que se analizaron en este estudio se recopilaron reportes previos de la asociación a partir del año 2018 y los canales de comunicación externa de la asociación. Posterior al análisis FODA y a la Matriz Analítica de Formación de Estrategias, se obtuvo entre los resultados principales que la necesidad de la asociación esta direccionado a diseñar un manual de imagen corporativa en donde se establezca los elementos gráficos representativos de la marca, además, dar la oportunidad a la organización de distinguirse de los competidores, así como también, captar nuevos clientes. Se concluye que, fue necesario trabajar en la caracterización de la propia imagen de la Asociación, por lo tanto, la imagen empresarial está determinada por la percepción de los elementos de identidad corporativa, como fueron las líneas de inspiración de donde surgió el imagotipo, área de respeto de la marca, cromática y tipografía.

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The role of tourist satisfaction in mediating destination loyalty: Empirical evidence on natural dye batik in Indonesia

Wismantoro,

Westri Kekalih Susilowati,

Nur Chasanah

et al. 2024

Innovative Marketing

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Tourist satisfaction shows the satisfaction that arises because visitors feel satisfied and happy after visiting a destination. This study aims to examine the role of tourist satisfaction in influencing destination image, emotional experience, and value perception towards destination loyalty of natural dye batik in Indonesia. The research uses a quantitative approach in an uncontrolled environment, with individuals as the unit of analysis. The population consisted of domestic and foreign tourist respondents aged 21 years and over who visited the natural dye batik village, Bayat, Klaten, Indonesia. Data collection was carried out using an online survey method, questionnaires were sent to selected respondents using online Google Forms. The data were collected comprehensively from 200 respondents for descriptive demographic profile analysis. The hypotheses were tested using partial least squares modelling analysis. The results of the study showed a positive influence of destination image, emotional experience, and perceived value on tourist satisfaction (Beta = .423, p &lt; .000; Beta = .087, p &lt; .045, Beta = .368, p &lt; .000). Likewise, destination image, perceived value, and tourist satisfaction have a positive effect on destination loyalty (Beta = .306, p &lt; .000; Beta = .198, p &lt; .009, and Beta = .325, p = .000). This shows that the better the destination image and value perception, and the higher the emotional experience, the higher the tourist satisfaction, and with increasing tourist satisfaction, destination loyalty also increases. AcknowledgmentWe would like to thank the management of natural dyed batik “Kebon Indah”, Bayat Klaten (Mrs. Dalmini and staff) who permitted and facilitated this study, especially in obtaining respondents. We would like to thank our friends at the Udinus Faculty of Economics and Business who provided input to improve the results and reporting of this study and all respondents who directly or indirectly contributed to this research. Hopefully, this study will be useful for developing science and business practice.

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Corporate Image Management of Retail Business (Downstream)

Cited by 4 publications

References 26 publications

Economic Resilience Policy Through Empowerment Small and Medium Enterprises in Ground Coffee Home Industry in Jaluk Village, Ketol District, Central Aceh District

Economic Resilience Policy Through Empowerment Small and Medium Enterprises in Ground Coffee Home Industry in Jaluk Village, Ketol District, Central Aceh District

Imagen corporativa desde la perspectiva de la comunicación empresarial: caso Asociación Artesanal Cuero y Afines de Quisapincha

The role of tourist satisfaction in mediating destination loyalty: Empirical evidence on natural dye batik in Indonesia

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