Corporate Social Responsibility at the Micro-Level as a “New Organizational Value” for Sustainability: Are Females More Aligned towards It?

Abstract

While prior studies have largely addressed corporate social responsibility (CSR) at a macro or institutional level, its importance at the micro or individual level is to date underexplored, especially in the context of developing economies. Further, it is not clear from the studies in the extant literature how the role of females is more important in the context of environmental management as compared to males. Similarly, micro-level CSR (MCSR) is emerging as a “new organizational value”, and the organizations that acknowledge this “new organizational value” and incorporate it into their business operations are likely to achieve sustainability objectives far better as compared to their counterparts. The present study investigates the impact of MCSR on employees’ pro-environmental behavior with the moderating effect of gender in the healthcare sector of Pakistan. The data were collected from five large hospitals in the city of Lahore through a self-administered questionnaire and analyzed using structural equation modeling (SEM) in AMOS software. A total of 533 out of 800 responses were received, which were used for data analysis of the present study. The results revealed that MCSR positively influences employee’s pro-environmental behavior, and gender moderates this relationship but the moderating effect of females is stronger as compared to males. The findings of the present study would help policymakers understand the importance of MCSR as a “new organizational value” to influence employees’ pro-environmental behavior with a special focus to promote the proactive role of females at workplaces.

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

“…Further, this strategy is also helpful to address any liking or disliking of the respondent(s) for a variable. The use of this strategy to mitigate social desirability is also recommended by extant researchers [21,105,106]. Likewise, the instrument was cross-checked by experts from academia in order to detect any ambiguity or complexity in the questionnaire items.…”

The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector of Pakistan

“…However, the impact of CSR strategies at the level of employees (CSR-E) is not well-explored in previous literature. It is quite recent that research has shifted from the macro-level CSR to the micro-level, highlighting how CSR affects the attitudes and behaviors of employees [ 9 , 10 , 11 ]. Micro-CSR is a study of the results and experience of CSR strategies on employees at workplaces evaluated at different levels of individuals [ 12 ].…”

Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators

“…The report of the World Commission on Development and Environment (WCED), defined sustainable development as, "Development that meets the needs of the present without compromising the ability of future generation to meet their own needs" [5]. Sustainability and corporate social responsibility (CSR) emphasize the need for development and environmental safeguard while seeking economic growth and profit [6]. Sustainability is now a topic of concern in every sector and the tourism sector is also one of them [7].…”