“…Ethics should also be included into behavioral factors of institutional investors (Luu, 2012b;Luu, 2012d), especially those in industries in which ethics of stakeholders play a crucial role such as healthcare services (Luu, 2012e;Luu, 2012f;Luu, 2012g). The impact of corporate governance (Luu, 2011;Luu, 2012d;Luu, 2013b;Luu, 2013e) and corporate social responsibility (Luu, 2012d;Luu, 2012g;Luu, 2013a;Luu, 2013c) on behavioral factors of institutional investors can attract researchers as well. The relationship between behavioral factors of institutional investors and marketing effectiveness and brand performance can be another interesting research avenue (Luu, 2012a;Luu, 2012g;Luu, 2013f;Luu, 2012i).…”