Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan

Sohail, M. Sadiq; Iqbal, Shahid; Asghar, Waheed; Haider, Syed Arslan

doi:10.26710/jbsee.v6i4.1411

Cited by 10 publications

(4 citation statements)

References 26 publications

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“…Numerous scholars have proposed that digital retailers ought to contemplate the incorporation of interactive elements within their online platforms, with the aim of offering consumers highly appealing shopping experiences [33]. Social media users' interactions with one another can lead to recommendations and suggestions for products and services, which can lead to impulse purchases [62]. Social media users can actively search for product information, receive suggestions and comments from other users, and make a purchase decision [63].…”

Section: Moderating Role Of Social Media Advertising Between Csr and ...mentioning

confidence: 99%

Impact of Corporate Social Responsibility Practices on Impulse Buying Intention: Exploring the Moderating Influence of Social Media Advertising

Lyu,

Zhai,

Boukhris

et al. 2023

Sustainability

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The present study examines the effects of sustainable corporate social responsibility (CSR) practices on impulse buying intention through the moderating role of social media advertising. We employ non-probability sampling techniques, specifically purposive and convenience sampling, to gather data from 686 university students and consumers in China. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was employed for an empirical analysis using SmartPLS software version 4. The study findings revealed a significant positive association between sustainable CSR practices (including environmental, economic, and social well-being aspects) and impulse buying intention. The additional results show that social media advertising significantly positively moderates the association between economic aspects, environmental well-being, and impulsive buying intention. However, the moderating influence of social media advertising was insignificant in the relationship between social well-being and impulsive buying intention. This research delves into the importance of companies establishing a workable system of CSR practices and the role of effective initiatives in implementing these policies. The study demonstrates that CSR practices have a broader impact on marketing strategies than previously assumed and have become essential for a company’s ability to maintain strong relationships with stakeholders, including consumers. These CSR practices significantly influence consumer purchasing behavior, which is critical for a company’s sustainable growth and expansion. Further, this study recommends the use of social media to enhance the positive image of an enterprise through marketing and sustainable corporate development through CSR practices.

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Section: Moderating Role Of Social Media Advertising Between Csr and ...mentioning

confidence: 99%

Impact of Corporate Social Responsibility Practices on Impulse Buying Intention: Exploring the Moderating Influence of Social Media Advertising

Lyu,

Zhai,

Boukhris

et al. 2023

Sustainability

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show abstract

“…Therefore, both authors anticipated a resolute solution and direction in the form of CSV. They argued that earlier tools like corporate social responsibility (CSR) are mainly used for corporate branding (Mahmood, Niazi, Asghar, & Hussain, 2021;Pratihari & Uzma, 2018), establishing legitimacy (Johansen & Nielsen, 2012), competitive advantage (Sohail, Iqbal, Asghar, & Haider, 2020;Yu, Kuo, & Kao, 2017), and improving performance (Singh & Misra, 2021), but the focus is little on the well-being of society, fixing societal issues, and creating value for society. They proposed a solution and argued that innovation and restoring the missing link between business & society (B&S) can be done if organizations adopt CSV as a central strategy to connect the profit orientation of businesses with social rationales and it can offer a design for a new business model that can tackle the legitimacy issue the contemporary businesses are confronting.…”

Section: Introductionmentioning

confidence: 99%

Scale Development to Measure Creating Shared Value adoption as a Strategy in the Developing Countries

Qadri¹,

Sial²

2022

sbsee

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Purpose: “Capitalist system is under siege” is the signal that businesses are going to lose legitimacy and ultimately survival is under question. However, “Creating shared value” (CSV), a resolute solution for organizations is proposed, and overwhelming organizations claim to have adopted CSV. However, in the absence of a standard for CSV success, yearly financial and sustainability reports are presented to validate such claims. Therefore, a yardstick is needed to determine whether companies have implemented CSV as a key strategy. To verify this claim, a scale is proposed to measure the level of adoption of CSV. Design/Methodology/Approach: An interview protocol was created for data collection from CSV adopters. Twenty interviews were conducted with 15 informants coming from 10 shortlisted organizations. Findings: The interview data were transcribed and analyzed to extract the key and sub-themes. A total of 58 items were generated with the help of five experts, and an average score of 0.859 on the S-CVI (scale level content validity index) is achieved with a Kappa (K) coefficient of 0.810. Implications/Originality/Value: So, it is concluded that this instrument will help to differentiate CSV adopters and those who involve in CSR projects. As a future direction, instrument testing and scale evaluation are designed.

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“…show that intellectual capital has a negative effect on competitive advantage. The results of the study byJain et al (2017), Famiyeh (2017,Kassa (2019), andSohail et al (2020) show that CSR has a positive and significant effect on competitive advantage, while the results of the research byWedysiage et al (2021) show that CSR does not affect competitive advantage, even the research results ofYu et al (2017) show that CSR has a negative effect on competitive advantage. The results of research byXu & Li (2019…”

mentioning

confidence: 97%

Competitive Advantage as A Link Between the Influence of Intellectual Capital and CSR on Financial Performance

Yasrawan,

Desak Nyoman Sri Werastuti,

Edy Sujana

2023

JIA

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This study aimed to empirically prove the influence of intellectual capital and corporate social responsibility on competitive advantage and its implications for the financial performance of MSMEs in the Buleleng Regency. The population in this study were MSMEs throughout Buleleng Regency, which amounted to 57,216 MSMEs. Determination of the number of samples using the technique of Isaac & Michael with a significance level of 5% obtained 346 MSMEs. The sample was selected using the purposive sampling technique. Data analysis was used SEM-PLS with the help of SmartPLS Version 3. The results showed that intellectual capital and CSR positively and significantly affected MSMEs' competitive advantage. Intellectual capital and CSR had a positive and insignificant effect on MSMEs' financial performance. The competitive advantage positively and significantly affected MSMEs' financial performance. Competitive advantage perfectly mediates the influence of intellectual capital and CSR on MSME financial performance.

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Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan

Cited by 10 publications

References 26 publications

Impact of Corporate Social Responsibility Practices on Impulse Buying Intention: Exploring the Moderating Influence of Social Media Advertising

Impact of Corporate Social Responsibility Practices on Impulse Buying Intention: Exploring the Moderating Influence of Social Media Advertising

Scale Development to Measure Creating Shared Value adoption as a Strategy in the Developing Countries

Competitive Advantage as A Link Between the Influence of Intellectual Capital and CSR on Financial Performance

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