“…The majority of earlier studies in Africa discovered a favourable connection between CSR and financial performance (Adu, 2020;Anlesinya et al, 2014;Gichohi, 2016;Gololo, 2016;Hevi et al, 2018;Mansaray et al, 2017;Muritala, 2013;Nyeadi et al, 2018;Owusu, 2017). However, the empirical literature shows that the CSR-financial performance link is not always positive; some previous studies in Europe, for example, found a negative relationship (Bråtenius & Melin, 2015;Johansson et al, 2015), while others in Asia found a negative relationship between CSR and financial performance (Hermawan & Mulyawan, 2014).…”