Corporate-startup Co-creation for Increased Innovation and Societal Change

Abstract

The emphasis on corporate-startup collaboration has reached a new level in the context of digital transformation of most industries. Co-creation, as one non-equity based model for corporate-startup collaboration is increasingly getting attention among corporations and startups, but also among local governments. However, even if companies, governments, and startups invest in this approach for innovation and societal change, the concept is under-researched. The purpose of this paper is to further examine corporate-startup co-creation by conducting a systematic literature review, as well as present a real case ‘FirstBuild’. The findings were that co-creation as a corporate-startup collaboration model increases in attention. However, there is currently a large knowledge gap in previous research in regards to this phenomenon and more research on corporate-startup co-creation is needed, specifically in regards to metrics and its effects on corporate innovation, startups’ growth, and society.

An Empirical Test of An Analytical Framework for Evaluation of Different Corporate-Startup Collaboration Models

“…Several different models for corporate-startup collaboration have been identified. Based on a several years long research study, Steiber & Alänge (2020) identified and described eight models for corporatestartup collaboration: 1. Acquisition, 2.…”

“…Platform,6. Corporate Startup Program, The different models will be described below in accordance to the findings from Steiber & Alänge (2020).…”

“…Therefore, as a complement to internal R&D, high technology strategic alliances can offer large firms access to technologies (Clauss & Spieth, 2017;Roth et al, 2017;Aggarwal & Kapoor, 2018). Corporatestartup collaboration, as one form of strategic alliances, is increasingly becoming an attractive strategy (Weiblen & Chesbrough, 2015;Steiber & Alänge, 2020). For this reason, many different models have been developed and applied by large firms (Steiber & Alänge, 2020).…”

“…Corporatestartup collaboration, as one form of strategic alliances, is increasingly becoming an attractive strategy (Weiblen & Chesbrough, 2015;Steiber & Alänge, 2020). For this reason, many different models have been developed and applied by large firms (Steiber & Alänge, 2020).…”

“…'Corporate-startup collaboration models' are here viewed as a management initiative, following an open innovation paradigm (Chesbrough, 2003) and an extensive amount of previous research exists on different models for corporate-startup collaboration. However, research on how to evaluate and measure the results from those different types of collaborations, is limited, and in some cases non-existent (Steiber & Alänge, 2020).…”