2014
DOI: 10.1007/978-3-642-54376-0_1
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Corporate Success Through Market Driven Innovation

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Cited by 3 publications
(2 citation statements)
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“…The product innovations of firms are suffering from a high failure rate of approximately 40% (Castellion and Markham, ). An increasing number of practitioners and scholars have attributed such failures to the lack of focus on the continuous changes in the marketplace (Jalonen, ; Gaubinger et al, ). Berends et al (), for example, suggested that firms should constantly monitor the marketplace and adjust their product innovation based on current market trends.…”
Section: Introductionmentioning
confidence: 99%
“…The product innovations of firms are suffering from a high failure rate of approximately 40% (Castellion and Markham, ). An increasing number of practitioners and scholars have attributed such failures to the lack of focus on the continuous changes in the marketplace (Jalonen, ; Gaubinger et al, ). Berends et al (), for example, suggested that firms should constantly monitor the marketplace and adjust their product innovation based on current market trends.…”
Section: Introductionmentioning
confidence: 99%
“…Various examples applied Courtney model were presented in the succeeding research report on making decisions for uncertainty assessment [47][48][49]. Although the model was initially designed to address problems common to business and marketing, the concept itself can actually be applied to An uncertainty is either predictable or unpredictable in conventional management practices.…”
Section: Courtney S Levelmentioning
confidence: 99%