Correlation between marketing strategy, product quality and promotion on the mobile devices market in Serbia

Bakator, Mihalj; Petrović, Nikola

doi:10.5937/jemc1602067b

Cited by 4 publications

(2 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Faradiba and Astuti (2013) also stated that product quality has a positive effect on repurchase decisions. Whereas from the research conducted by Bakator and Petrović (2016), product quality has a negative effect on product purchasing decisions and research from Yulisetiarini et al (2011) states that product quality has no significant effect on consumer repurchase decisions. But research conducted by Dewi et al (2015) sharpens the results of research that states the influence of product quality on repurchase decisions even with an intermediate variable.…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of the Effect of Brand Image, Product Quality and After-Sales Service on Repurchase Decision of Samsung Smartphones

Raditya¹,

Yuliati²,

Krisnatuti³

2019

RJOAS

View full text Add to dashboard Cite

International Data Corporation (IDC) stated that the market share of smart phones in Indonesia is very large with Samsung in the top rank. More and more smartphone brands in the Indonesian market causing smartphone companies to always improve the quality and innovate their products, especially for old brands so that their presence is maintained. The purpose of this study was to determine the respondent characteristics of Samsung smartphones in Special Capital Region of Jakarta, analyze the influence of brand image, product quality, after-sales service on repurchase decisions and formulate Samsung's managerial implications regarding strategies in maintaining Samsung smartphone consumer repeat purchase decisions. This study used a quantitative approach that is carried out by distributing questionnaires to respondents. Data is collected from November to December 2018. The respondents were determined by purposive sampling. Data processing techniques using SEM-PLS with SmartPLS M2.0 and descriptive analysis using Microsoft Excel. The results show that product quality and after-sales service have a significant influence on repurchase decisions, while brand image rejects the hypothesis, which has a positive but not significant effect. The managerial implication that Samsung can use as a manufacturer is to maintain the quality of durability and product reliability and provide special attention and comfort to smart phone users in accessing warranty claims on the products they have owned.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Analysis of the Effect of Brand Image, Product Quality and After-Sales Service on Repurchase Decision of Samsung Smartphones

Raditya¹,

Yuliati²,

Krisnatuti³

2019

RJOAS

View full text Add to dashboard Cite

show abstract

“…The size and duration of the company's competitive advantage are caused by the level of marketing dynamics and other activities on the market [4]. While de ining the competitive strategies, companies have to pay attention to the market width, competition areas and to the way of gaining competitive advantage on the chosen market.…”

Section: Management Strategy As Competitive Advantage In the Company mentioning

confidence: 99%

Influence of Information Technologies on the Company’s Competitive Advantage on the Market in Conditions of the Global Crisis

Đalić

Paunović

2018

JITA

View full text Add to dashboard Cite

Abstract:In the recent decades, there has been recorded a great expansion in the computing and communication ield and all the predictions are pointing to the further technological progress when using information technologies (IT) in the companies' business. The appearance of IT in business offers certain advantages, has an in luence on the business quality, cost control and also on achieving and maintaining competitive advantage of companies in conditions of the global crisis. The research was carried out on the teritory of Republika Srpska, on the sample of 136 small and medium enterprises. The key goal of this research work was to analyze the existing effects of IT at the level of competitive advantage of companies on the market in the global crisis conditions. The research results con irmed a big importance of IT in the company business for the purpose of achieving and maintaining competitive advantage on the market in conditions of the global crisis.

show abstract

Green Initiatives in Logistics Social Responsibility: A Research on the Turkish Logistics Industry

Küçükaltan

2021

Green Marketing in Emerging Markets

View full text Add to dashboard Cite

Correlation between marketing strategy, product quality and promotion on the mobile devices market in Serbia

Cited by 4 publications

References 13 publications

Analysis of the Effect of Brand Image, Product Quality and After-Sales Service on Repurchase Decision of Samsung Smartphones

Analysis of the Effect of Brand Image, Product Quality and After-Sales Service on Repurchase Decision of Samsung Smartphones

Influence of Information Technologies on the Company’s Competitive Advantage on the Market in Conditions of the Global Crisis

Green Initiatives in Logistics Social Responsibility: A Research on the Turkish Logistics Industry

Contact Info

Product

Resources

About