Corruption impact on sport sponsorship strategy

Dodds, Mark; Rasku, Risto; Laitila, Osmo

doi:10.4127/ch.2018.0127

Cited by 4 publications

(5 citation statements)

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“…The analysis of certain aspects of corruption crimes in sports gave a clear understanding that the problems of determining the types of corruption crimes in sports and countering these manifestations are a necessary and urgent task of social policy in the field of sports and criminal law policy of both individual European states and the international community of the EU. In view of the public danger of bribery and corruption crimes in sports (influence both on the popularity of sports and on financing or sponsorship in this field (Dodds et al, 2018)), the position regarding the need to develop an evidence base for the national police of individual EU states to combat manipulation as a form of sports corruption deserves support (Kiemle-Gabbay et al, 2023).…”

Section: Discussionmentioning

confidence: 99%

“…It poses a serious threat to the security and economic and financial interests of both individual countries and the EU as a whole (EUR-Lex, 2020;Tavolzhanskyi et al, 2023). The sports sector is no exception -it is even indicated that corruption has become synonymous with sports, as its negative impact goes beyond sports events and affects sponsorship (Dodds et al, 2018), the general reputation of sports organizations (e.g. FIFA (Forster, 2016), the International Olympic Committee (Frenger et al, 2019)) using the example of contractual competitions among German athletes) and discredit sport as a whole (Reniț ă , 2019).…”

Section: Introductionmentioning

confidence: 99%

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Types of Corruption Crimes in Sports in the Countries of the European Union

Kyslenko,

Podliehaiev,

Zarubei

et al. 2024

Retos

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Corruption crimes in sports have long gone beyond a national scale, having become a global problem. The aim of this research was to study the most common types of corruption crimes in the EU and to provide recommendations on the legislative regulation of combating sports corruption in in the EU. The following methods were used in this study: the method of comparison and contrasting; the method of descriptive analysis; the anamnestic method; the forecasting method. The study established that the main forms of corruption crimes in sports are bribery or fraud. The most common types of them are match-fixing (33 cases), doping (24 cases), fraud (6 cases), legalisation (laundering) of criminal proceeds (4 cases). Corruption has the following influence on sports: discrediting of athletes; threat to the athlete’s health; decreased popularity and spread of sports; decreased confidence of fans; a threat to the entire sports sector. Conclusions. It is advisable to adopt the EU Convention on combating corruption and bribery in sports, which will enshrine a list of the main types of corruption crimes in sports, the main threats from corruption crimes for sports, directions of state policy in the field under research, types of responsibility for these actions; the obligations of the EU member state to this regulatory legal act must bring the national legislation into compliance with it. This study is not comprehensive, and the proposal for the development of the Convention on combating sports corruption and bribery opens up prospects for further research in the field of regulation and management in sports. Keywords: Corruption crimes, Sports sector, Match fixing, Doping, Bribery, Bribery in sports.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Types of Corruption Crimes in Sports in the Countries of the European Union

Kyslenko,

Podliehaiev,

Zarubei

et al. 2024

Retos

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“…However, sponsors' compliance with current legislation in their field of activity significantly reduce the probability of committing corruption crimes with their help. Besides, it is an essential correct opinion that corruption in certain kinds of sport can have a negative impact on sponsorship both by damaging the sponsors' reputations and by causing the absence of sponsorship (Dodds, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…This is exactly what makes this area quite attractive for crime, entailing significant losses in the in the field of management of sports organizations caused by manipulation of sports results and violation of the integrity of sports (Oliynyk & Bashta, 2019). Corruption in the sport industry has a negative impact on the fans, on the athletes themselves, and on sports sponsors and, as a result, on the sports industry as a whole (Dodds, 2019). At the same time, the problem of corruption, including in the field of management of sports organizations, has long ceased to have an exclusively national character, becoming an international problem (Bondarenko et al, 2020), in particular at the level of federal and international sports organizations in various kinds of sports (Philippou, 2019).…”

Section: Introductionmentioning

confidence: 99%

Sport management in the context of criminal liability for corruption

Shchokin¹,

Oliinyk²,

Bondarenko³

et al. 2023

Retos

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The problem of corruption in the management of sports organizations has long since ceased to have an exclusively national character, becoming a global problem, particularly at the level of federal and international sports organizations. It is possible to state a specific limitation in studying problematic issues of criminal responsibility for corruption crimes in sports and the insufficiency of the development of certain aspects of establishing accountability for the specified offenses.This study aimed to identify the effectiveness of criminal legal measures in the form of criminal liability in the fight against corruption crimes in the management of sports organizations. The following methods were used in this study: information-analytical method; system approach method; method of comparison and comparison; method of descriptive analysis; method of pragmatic approach; forecasting method. According to the research results, the author's concept of corruption in the management of sports organizations was proposed. It has been established that criminal liability for corruption crimes in the field of management of sports organizations is an effective but insufficient measure to combat this phenomenon. This is evidenced by scientific studies of the last 5 years regarding the fight against match-fixing in certain types of sports in certain countries, which indicates the insufficient effectiveness of establishing criminal liability for corruption crimes in the management of sports organizations. There was a need to develop new, more effective measures to prevent and combat corruption crimes in the field of sports management. At the international level, it is necessary to create the Instruction on tackling corruption in the management of sports organizations, which will include measures and directions for combating and preventing corruption in sports, including improving criminal liability for these crimes. This study opens up the prospects for further research in the fight against corruption in the field of sports, in particular, ensuring control over the activities of national and international sports organizations by improving both the legislative framework and the practical implementation of its provisions in the field of regulation and management in the sports field. Keywords: Corruption crimes, bribery, criminal legislation, sport management, match-fixing, doping, tricks.

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“…Here, the balance theory suggests the consumers are punishing the corrupt behavior for negatively impacting a favorite property. This might explain why the 2018 FIFA World Cup sponsorship revenue was 11% less than in 2014 (26).…”

Section: Sports Sponsorship and Social Norms And Values Mark Dodds Ementioning

confidence: 99%

The Role of Culture in Sports Sponsorship: an Update

Keshkar

Lawrence

Dodds

et al. 2019

Ann. Appl. Sport Sci

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Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it's a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.

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Corruption impact on sport sponsorship strategy

Cited by 4 publications

References 0 publications

Types of Corruption Crimes in Sports in the Countries of the European Union

Types of Corruption Crimes in Sports in the Countries of the European Union

Sport management in the context of criminal liability for corruption

The Role of Culture in Sports Sponsorship: an Update

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