Costs of Traditional Recruitment Methods Favor Examination of Novel Strategies to Recruit Low-Income Women to Nutrition Education Impact Studies

Lohse, Barbara; Arnold, Kristen; Wamboldt, Patricia

doi:10.1016/j.jand.2012.06.234

Cited by 4 publications

(10 citation statements)

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“…That study, which attracted more participants, had a lower respondent burden because it focused only on recruitment and did not include a program evaluation component. Costs to recruit each low-income participant were much lower than the US $51.59 expended when traditional methods of flyers, postcards, and telephone calls were used [30]. Likewise, costs for each program evaluation completion were more than 55% ( WI ) to 70% ( FA ) lower than the US $94.36 incurred by these traditional recruitment methods [30].…”

Section: Discussionmentioning

confidence: 99%

“…Costs to recruit each low-income participant were much lower than the US $51.59 expended when traditional methods of flyers, postcards, and telephone calls were used [30]. Likewise, costs for each program evaluation completion were more than 55% ( WI ) to 70% ( FA ) lower than the US $94.36 incurred by these traditional recruitment methods [30]. The findings were not delimited by program message because one was nutrient-based and the other focused on family mealtime issues.…”

Section: Discussionmentioning

confidence: 99%

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Purposive Facebook Recruitment Endows Cost-Effective Nutrition Education Program Evaluation

Lohse¹,

Wamboldt²

2013

JMIR Res Protoc

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BackgroundRecent legislation established a requirement for nutrition education in federal assistance programs to be evidence-based. Recruitment of low-income persons to participate and evaluate nutrition education activities can be challenging and costly. Facebook has been shown to be a cost-effective strategy to recruit this target audience to a nutrition program.ObjectiveThe purpose of our study was to examine Facebook as a strategy to recruit participants, especially Supplemental Nutrition Assistance Program Education (SNAP-Ed) eligible persons, to view and evaluate an online nutrition education program intended to be offered as having some evidence base for SNAP-Ed programming.MethodsEnglish-speaking, low-income Pennsylvania residents, 18-55 years with key profile words (eg, Supplemental Nutrition Assistance Program, Food bank), responded to a Facebook ad inviting participation in either Eating Together as a Family is Worth It (WI) or Everyone Needs Folic Acid (FA). Participants completed an online survey on food-related behaviors, viewed a nutrition education program, and completed a program evaluation. Facebook set-up functions considered were costing action, daily spending cap, and population reach.ResultsRespondents for both WI and FA evaluations were similar; the majority were white, <40 years, overweight or obese body mass index, and not eating competent. A total of 807 Facebook users clicked on the WI ad with 73 unique site visitors and 47 of them completing the program evaluation (ie, 47/807, 5.8% of clickers and 47/73, 64% of site visitors completed the evaluation). Cost per completed evaluation was US $25.48; cost per low-income completer was US $39.92. Results were similar for the FA evaluation; 795 Facebook users clicked on the ad with 110 unique site visitors, and 73 completing the evaluation (ie, 73/795, 9.2% of ad clickers and 73/110, 66% of site visitors completed the evaluation). Cost per valid completed survey with program evaluation was US $18.88; cost per low-income completer was US $27.53.ConclusionsWith Facebook we successfully recruited low-income Pennsylvanians to online nutrition program evaluations. Benefits using Facebook as a recruitment strategy included real-time recruitment management with lower costs and more efficiency compared to previous data from traditional research recruitment strategies reported in the literature. Limitations prompted by repeated survey attempts need to be addressed to optimize this recruitment strategy.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Purposive Facebook Recruitment Endows Cost-Effective Nutrition Education Program Evaluation

Lohse¹,

Wamboldt²

2013

JMIR Res Protoc

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“…• Talent searching: This is the crucial phase. Because it selects the best talents and attracts them into the organisation (Lohse, Arnold and Wamboldt, 2012;Ikram et al, 2017;Rathee and Bhuntel, 2017;Lievens and Chapman, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…• Screening and shortlisting: The organization screens and shortlists the best applicants based on the selection criteria (Lohse, Arnold and Wamboldt, 2012;Ikram et al, 2017;Rathee and Bhuntel, 2017;Lievens and Chapman, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

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Blind Selection and Employee Diversity: Review

Vivek,

Chandrakumar

2023

Cul.comm.social.

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The recruiting process is more effective by a realistic mindset matching the organization’s goals and the applicants’ demands. The purpose of this study was to investigate the effective practices of blind selection from the organizational perspective and to find the impact of blind selection in achieving organizational diversity. Study used a systematic review and explored the document using thematic analysis to aggregate the most common causes and consequences of proposing blind selection. According to the findings of the research, most individuals have favorable sentiments toward blind selection in organizational performance. However, a company’s nature significantly impacts how this concept is adopted within the organization. Most of the literature emphasized that blind recruiting is characterized by varied approaches and perspectives on the problem, resulting in increased organizational effectiveness due to diversity.

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Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms for sample recruitment

Skierkowski

Florin

et al. 2016

Computers in Human Behavior

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Costs of Traditional Recruitment Methods Favor Examination of Novel Strategies to Recruit Low-Income Women to Nutrition Education Impact Studies

Cited by 4 publications

References 0 publications

Purposive Facebook Recruitment Endows Cost-Effective Nutrition Education Program Evaluation

Purposive Facebook Recruitment Endows Cost-Effective Nutrition Education Program Evaluation

Blind Selection and Employee Diversity: Review

Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms for sample recruitment

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