Could sex difference in color preference and its personality correlates fit into social theories? Let Chinese university students tell you

He, Wei; Zhang, Yingchun; Zhu, Jiangcheng; Xu, You; Yu, Wenjun; Chen, Wanzhen; Liu, Yuhong; Wang, Wei

doi:10.1016/j.paid.2011.03.035

Cited by 28 publications

(46 citation statements)

References 39 publications

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“…Women liked pink, cyan, and white more than women did, while men liked orange and red more than women did. Consistent with previous findings, women preferred pink more than men did. This may be explained by the hypothesis of the hunter‐gatherer theory.…”

Section: Discussionsupporting

confidence: 91%

“…There seems to be an agreed female preference for pink, confirmed by different studies with both children and adults, as the hunter‐gatherer theory suggests. However, inconsistent results are obtained when investigating gender differences in preferences for other colors . These conflicting results may be partly due to the inadequate control for color appearance, and indeed, none of these studies set different levels of chroma and lightness for each color.…”

Section: Introductionmentioning

confidence: 56%

“…The theory suggested that a woman's brain is more specialized for gathering tasks, such as identification of ripe fruit or edible red leaves embedded in green foliage. Evidence from retinal biochemistry and brain color information processing also demonstrated that women are more sensitive to pink and red . However, this speculation needs to be verified.…”

Section: Discussionmentioning

confidence: 99%

“…Besides age differences, studies have also found variations in color preference between genders . Two related theories predicting gender differences in color preference have been proposed in the previous literature.…”

Section: Introductionmentioning

confidence: 99%

“…The hunter‐gatherer theory suggests that men were in charge of hunter‐related tasks, while women performed gathering‐related tasks in the early hunting‐gathering environment. Thus, men would prefer calming colors such as blue and green to promote patience, while women would prefer food‐related colors such as pink and purple . On the other hand, according to the social structural theory, color preference differences might reflect the endeavor to improve gender role equality in society.…”

Section: Introductionmentioning

confidence: 99%

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Hue, chroma, and lightness preference in Chinese adults: Age and gender differences

Zhang

Han

et al. 2019

Color Research & Application

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Recent studies have shown cultural differences in color preference. However, the color preference of people in China, which was found to have its own pattern, was yet to be studied in depth. The current study investigated color preference and the associated age and gender differences in an adult national sample (N = 1290) to provide a culture‐specific characteristic of color perception. Participants rated how much they liked each of 31 colors (four chroma‐lightness levels of red, orange, yellow, green, cyan, blue, and purple, plus three achromatic colors). We found a unique saturated color preference pattern characterized by red, cyan, and blue being preferred the most and orange as the least preferred chromatic color. The “red preference” phenomenon was observed in Chinese adults. Light colors were preferred the most in terms of chroma‐lightness level, followed by saturated, muted, and dark colors. The results of a principal component analysis of the 28 chromatic colors showed that blue‐green‐like colors (cool colors) constituted the largest proportion of color preference. The preference for orange and several dark colors increased with age, while that for bluish colors, purple, yellow, white, black, and light colors decreased. In terms of gender, women liked cyan, white, pink, and light colors and disliked red, orange, and dark colors more than men did. Our findings provide new empirical evidence about the color preference of Chinese and may offer some insight into the study of color preference and lay the foundations for future theoretical and practical research.

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Section: Discussionsupporting

confidence: 91%

Section: Introductionmentioning

confidence: 56%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Hue, chroma, and lightness preference in Chinese adults: Age and gender differences

Zhang

Han

et al. 2019

Color Research & Application

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Relationship between context‐free/in‐context spatial color preferences and color constructs: The extraversion personality trait dimension

Akbay

Demirbaş

2023

Color Research & Application

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Personality traits are considered the primary determinants of emotional and behavioral patterns of individuals within the built environment, influencing the experience of architectural space over their cognitive representation. Specifically, the dimension of extraversion within an individual's personality holds considerable predictive value in determining their attitudes toward the environment. Consequently, this study aims to investigate the influence of personality traits on color preference by comparing preferences for context‐free color samples and in‐context spatial colors among individuals exhibiting varying levels of extraversion. It also aims to ascertain the most accurate color‐construct scale for delineating individuals' preferences for in‐context spatial color. The study employed the International Personality Item Pool (IPIP) representation of lexical factor markers for the Big‐Five structure. For the study, 11 colors, referred to as basic color terms, were selected as stimuli. Data on color preference were obtained through a rank order test for 11 context‐free color samples and 11 virtual images of in‐context spatial colors, as well as ratings of in‐context spatial colors based on 14 color‐construct scales. Findings reveal the relationship between extraversion personality trait and color preferences, revealing distinct patterns between context‐free and in‐context color preferences. They also suggest the possibility of divergent preferences for in‐context spatial colors among individuals with varying levels of extraversion, with certain colors eliciting significantly different ratings on color‐construct scales. The study's findings shed light on the importance of personality traits in predicting the relationship between architectural spaces and colors, depending on individuals' personalities, particularly within design disciplines such as interior architecture.

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Colour Preference

Jiang,

Westland

2024

Vision, Illusion and Perception

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Could sex difference in color preference and its personality correlates fit into social theories? Let Chinese university students tell you

Cited by 28 publications

References 39 publications

Hue, chroma, and lightness preference in Chinese adults: Age and gender differences

Hue, chroma, and lightness preference in Chinese adults: Age and gender differences

Relationship between context‐free/in‐context spatial color preferences and color constructs: The extraversion personality trait dimension

Colour Preference

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