Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia

Same, Siiri; Solarte-Vasquez, Maria Claudia

doi:10.2478/bjes-2014-0008

Cited by 9 publications

(8 citation statements)

References 41 publications

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“…Taking into consideration of vacationers' known inclination for image postings (Busalim, 2016), this loom is apt to lift shared commotion on TMs facebook pages. Furthermore, inserting such photos and clips in judgment survey during events and calamities vivifies the repute of their tourist sites by generating encouraging word-of-mouth branding (Getz and Page, 2016;Hristov and Zehrer, 2015;Pearce, 2015;Same and Solarte-Vasquez, 2014;Wozniak, Stangl et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Karna¹,

Ye²,

Karn³

2017

Proceedings of the International Conference on Transformations and Innovations in Management

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The techno-tourism life brings together insights about innovative tourism and examines how travel life is influenced when social network structure like "Facebook" enters the picture. The end result is a landmark analysis of digital socialization and the knock of the internet and digital media across travel institutions. This research circumscribes the 'tourists-marketers facebook pages' of Nepal. Using archived online narratives from facebook page of travel-marketers (TMs), after the event of Nepal earthquake 2015, this study seeks to examine how techno-tourism redesigns lives through meaningful travel plus the coverage toward which event enthusiasts participate in chats of interactional causes. This study first of all dissects the intrinsic features of the facebook just like facebook pages exploitation by travel marketers during Nepal's earthquake disaster at district, zonal and state level. The study then offers some interesting insights for tourism marketers. It involves the statistical and mathematical model to observational and experimental datasets of their facebook posts and fans participation. This research drafts the importance of network science of super-connected digital voyagers, studying their sways, their point of views, their approaches of travel and their intensions for inspiring this style of travel feasible in requisites of work and money. As relationships are the foundation for social media sites; facebook is primarily used to raise awareness and create story telling. Hence this investigative study also has meaningful implications for public policy as well as super-connection as global impact. By adducing human race into one another's care, letting them to fathom commonalities, likewise endowing the resources by which they can super-connect one another, the digital media and World Wide Web chip-in greatly to the "techno-social life". This research is a great choice for general readers interested in this topic as well.

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Section: Discussionmentioning

confidence: 99%

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Karna¹,

Ye²,

Karn³

2017

Proceedings of the International Conference on Transformations and Innovations in Management

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“…Diversos estudos sobre o "efeito país-de-origem" aplicado ao comércio internacional proliferaram na literatura especializada (KOTLER; GERNER, 2002;GILMORE, 2002;SZONDI, 2007;PARAIZO, 2007;BRIJS, 2009;SAME;SOLARTE-VAZQUES, 2014;MARIUTTI, 2015;MONTANARI;GIRALDI, 2018). Esse fenômeno associa o local de proveniência dos produtos com determinadas representações mentais.…”

Section: Posicionamento E Gestão Da Marca-país: Consideraçõesunclassified

O desenvolvimento da marca de um país: é possível estimular o reconhecimento internacional de um Brasil tecnológico e inovador?

Machado

2021

Conjuntura Austral

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Este artigo analisa as razões de esforços empreendidos para promover a narrativa de um Brasil tecnológico e inovador no exterior. A premissa é de que países investem em iniciativas de diplomacia pública e marketing a fim de melhorar a inserção internacional de produtos, serviços ou processos tecnológicos, bem como a atração de investimentos e mão de obra qualificada estrangeiros. O propósito da pesquisa é o de identificar limitações e fortalezas da diplomacia pública brasileira para se alcançar o desenvolvimento da marca-país no setor de tecnologia. Trata-se de pesquisa exploratória, que recorre à análise de bibliografia especializada e de estratégias adotadas por cinco países (Estônia, Índia, Suécia, Suíça e Reino Unido), para fins ilustrativos, com vistas à compreensão do problema. Concluiu-se que para que se atinja esse objetivo a atuação da Chancelaria não é suficiente. Todos os órgãos do governo, em níveis federal, estadual e municipal e, de preferência, também do empresariado e da sociedade civil deveriam estar envolvidos. Este trabalho sugere que o SICOM concentre o processo decisório da formulação e implementação da política da marca-Brasil, inclusive do componente tecnológico.

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“…Romania and Estonia have done efforts to brand the nation, however, some negative perceptions towards these places remain the same. The lack of market research and knowledge of the audience are likely the cause of this failure (Prelipceanu, 2015;Same and Solarte-Vasquez, 2014).…”

Section: Imr 381mentioning

confidence: 99%

Nation branding, cultural identity and political polarization – an exploratory framework

Vecchi

Silva

Angel

2020

IMR

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PurposeThe objective of this research is to propose a framework which is apt to assess how a nation branding campaign could promote cultural identity by ultimately curbing political polarization.Design/methodology/approachBy relying on a multidisciplinary approach that blends theoretical constructs from different fields the methodology is based on a mixed-method approach whereby the qualitative data stemming from a set of interviews with key-informants is coupled by a survey of Colombian citizens in order to gain in-depth insights over the impact of nation branding on political polarization.FindingsFrom the findings, it emerges that a campaign based on nation branding and targeting domestic citizens could curb political polarization within Colombia, by also fostering cultural identity.Research limitations/implicationsThe study considers only Colombia. To fully assess the robustness of the framework it would be useful to extend the analysis to a broader range of countries and to a wider set of domestic issues.Practical implicationsThe research not only provides in-depth insights on how nation branding can be used effectively in order to curb political polarization but also practical guidance on how a nation branding campaign can be effectively designed. The findings are relevant to policy-makers that have the opportunity to implement informed and educated nation branding campaigns not just overseas, but also to strategically address important domestic issues by engaging the domestic stakeholders.Originality/valueWhile country branding has been extensively investigated within the context of international business, we have a relatively limited understanding of its domestic impact. In contrast to traditional country branding literature, this paper aims to theoretically advance our understanding of nation branding and its effect on political polarization, as well as gauging its impact on cultural identity.

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Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia

Abstract: Gaining understanding about customers' mindset and information on their experiences is a precondition for the formulation of an

Cited by 9 publications

References 41 publications

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

O desenvolvimento da marca de um país: é possível estimular o reconhecimento internacional de um Brasil tecnológico e inovador?

Nation branding, cultural identity and political polarization – an exploratory framework

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