An organic acid catalyzedd irect arylation of aromatic C(sp 2 )ÀHb onds in phenols and naphthols for the preparation of 1,1'-linked functionalizedb iaryls was developed. The products are non-C 2 -symmetrical, atropoisomeric, and represent previously untapped chemical space.Overall this transformation is operationally simple,d oes not require an external oxidant, is readily scaled up (up to 98 mmol), and the structurally diverse 2,2'-dihydroxy biaryl (i.e., BINOL-type), as well as 2-amino-2'-hydroxy products (i.e., NOBIN-type) are formed with complete regioselectivity.D ensity-functional calculations suggest that the quinone and imino-quinone monoacetal coupling partners are exclusively arylated at their aposition by an asynchronous [3,3]-sigmatropic rearrangement of am ixed acetal species whichi sf ormed in situ under the reaction conditions.