2022
DOI: 10.37256/ges.3120221095
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COVID-19 Induced Supply Chain Disruptions and Automotive Industry: A Case Study of Maruti Suzuki India Limited and Mitigation Strategies

Abstract: The paper analyzed the impact of the COVID-19 pandemic induced supply chain disruptions (SCDs) on the Indian automotive industry (IAI) using a case study of Maruti Suzuki India Limited (MSIL), which share about 50% of automotive market in India and offered mitigation strategies and the SCDs recovery model. The study revealed that the IAI is unlikely to achieve its target for 2021-2022 due to pandemic induced SCDs and MSIL is no exception. The study revealed that in 2019-2020, the MSIL reduced its production se… Show more

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Cited by 8 publications
(2 citation statements)
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“…The procurement and shortage of semiconductors, along with the delayed distribution network that took place during the pandemic posed hurdles to meet the increase in demand for automobiles. The Indian automobile industry might face a long-term impact on demand, procurement, manufacturing, and distribution due to restrictions that were posed by the COVID-19 pandemic [32]. However, the situation of the automotive industry is likely to improve and come to normalcy post-pandemic.…”
Section: Contributors To the Success Of Maruti Suzuki India Limitedmentioning
confidence: 99%
“…The procurement and shortage of semiconductors, along with the delayed distribution network that took place during the pandemic posed hurdles to meet the increase in demand for automobiles. The Indian automobile industry might face a long-term impact on demand, procurement, manufacturing, and distribution due to restrictions that were posed by the COVID-19 pandemic [32]. However, the situation of the automotive industry is likely to improve and come to normalcy post-pandemic.…”
Section: Contributors To the Success Of Maruti Suzuki India Limitedmentioning
confidence: 99%
“…However, there is still a knowledge gap on various aspects of GVC participation, especially in service sector in developing countries. The literature on GVC in the Indian context (Mitra et al, 2020;Veeramani & Dhir, 2022;Subrahmanya & Loganathan, 2021;Sudan, 2020;Bagaria, 2022;Reddy & Sasidharan, 2021) has limited focus on the service sector, despite its critical importance for India's development.…”
Section: Introductionmentioning
confidence: 99%