BACKGROUND
On 30th January 2020, the World Health Organisation (WHO) announced the Covid-19 outbreak to be the sixth emergency services public health (SPHEC) epidemic (Waris et al., 2020). Federal Ministry of Health in Pakistan confirmed the first case of Covid-19 on 26th February 2020, in a Pakistani student returning from Iran. Over span of 15 days, 20 confirmed cases were diagnosed with Covid-19 in the province of Sindh, where highest numbers of cases were reported (Waris et al., 2020). On 27th June 2020, the numbers have reached to 198,883 confirmed cases with 86,906 recoveries and 4,035 deaths in the country . Geographically, Pakistan occupies a place of considerable significance, bordered on the west by Iran and on the northeast by China, where the number of cases and deaths during the pandemic remained enormously high, and eventually this became a major reason for the start of pandemic in Pakistan (Javed et al., 2020). Ergo, WHO officials have expressed grave concern over Pakistan that might become the next epicentre of Covid-19 pandemic (Qazi et al., 2020).
OBJECTIVE
Objective: To asses different tonal behavior of people towards Covid-19 in online social media, Twitter.
METHODS
Methods: In our study we used Whissell Dictionary of Affective Language (WDAL) to categorize people’s emotions in terms of their activeness, passiveness, and imagination towards current outbreak. Present study looked at general population of country, which then naturally split in three types of account; namely, general users, news, and organizations.
RESULTS
Results: Organizations' response to Covid-19 on social media is more conscientious, active, and they are determined to take an appropriate action to stop this outbreak in any way possible. General users on other hand on Twitter have taken this outbreak nonserious and making fun of it. Although news accounts had posted nice messages together with unpleasant messages in our dataset, yet there is no positive attitude by general public towards taking serious steps to avoid Covid-19 spread.
CONCLUSIONS
Conclusion: Our results suggest, general public is being ignorant with regard to spread of virus despite strict measures taken by the government and positive and negative framing provided by news or journalists. Present research focused on English written tweets only. However, studying behavior people who write tweets in Urdu and the role of influential spreaders on online social media towards Covid-19 remained unsolved.