Craft Beer Culture and Creative Industries in Plovdiv, Bulgaria

Stoilova, Elitsa

doi:10.1080/23754931.2020.1785533

Cited by 8 publications

(6 citation statements)

References 19 publications

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“…In the 20th century, with the development of science and technology, especially computer science, people pay more and more attention to algorithms that are closely related to people. In addition, looking for the nearest neighbor users, the recommended results can only be the items selected by the nearest neighbor users, and some items that few people pay attention to cannot be found, so that the diversity of recommended results cannot be satisfied [20]. With consumer demand as the core, reorganize corporate behavior and market behavior, use various communication methods in a comprehensive and coordinated manner, send unified product information and service information with a unified goal and a unified image, and achieve two-way communication with consumers.…”

Section: Strategies For Improving Personalizedmentioning

confidence: 99%

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

Lin¹,

Hu²

2022

Journal of Function Spaces

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In order to define the positioning of the urban brand image, design the urban brand image, integrate and optimize the communication channels, improve the public participation awareness, and enhance the core competitiveness of the city. In this paper, a personalized recommendation search engine based on big data identifies keywords input by urban users. And give more accurate results based on some relevant information that can be extracted. This paper analyzes how to make better use of big data for tourism destination brand image management, and the existing shortcomings, and puts forward relevant suggestions. The industries related to cultural creative design and tourism elements constitute an intertwined cultural and tourism industry chain, and data technology plays an important role in the cultural and tourism industry chain. Through the development of tourism, tourists will produce comprehensive and diversified consumption in the city. Based on the analysis of big data, it can provide strong decision support for the government and industry managers, and realize the image design and communication of the urban brand identification system. Through the big data platform, establish the brand management strategy, improve the communication content of the city’s brand image, and timely feedback the opinions and suggestions of tourists on the tourism destination, so as to adjust the communication strategy of the tourism image according to the feedback information of tourists. The results show that the big data personalized recommendation system can achieve ideal results in urban brand value and urban tourism related factors.

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Section: Strategies For Improving Personalizedmentioning

confidence: 99%

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

Lin¹,

Hu²

2022

Journal of Function Spaces

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“…Most network members have a passion for craft beer, concerning its production and continuous innovation, or its consumption and sale. This is what unites them and underlies the craft beer culture present throughout the world, which seems to be growing (Koch et al, 2018; Stoilova, 2020).…”

Section: Results Of the Case Studymentioning

confidence: 99%

“…People who like craft beer share a passion for quality, creativity, authenticity and good taste. Sharing these values unites people from different countries and cultures in an informal network with respect to production, technology and consumer behaviour, and creates its own customs, such as beer festivals, beer-tasting events and similar forms of co-existence and co-creation (Stoilova, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

The role of cooperation networks in the craft beer business in Portugal: A collaborative entrepreneurship perspective

Costa

Franco

2022

Journal of General Management

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From a collaborative entrepreneurship perspective, this study aims to understand the functioning of craft breweries’ cooperation networks. To this end, a qualitative approach was adopted, and more specifically, the case study method. The case studied here is a craft beer network in the region of Porto, Portugal. Data collection was through documentary analysis, social networks and semi-structured interviews with various people belonging to the selected network. Content analysis led to the conclusion that in this type of cooperation network, the actors involved are not only the micro-brewers, but also sellers (bar owners), consumers and disseminators. The empirical evidence shows that this type of network is central to these actors since they use it as a support to gain knowledge and as a platform for advertising and socializing. This cooperation network is also essential for business development and the feeling of belonging is very important for all involved. This study contributes to understanding how cooperation networks function in the craft beer business, identifying the reasons, success factors and advantages/benefits that can be achieved in this type of network. A theoretical framework is also proposed as a benchmark for this type of network in other geographical contexts.

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“…Yet, in this space, a macro-view of the creation of a gastronomy tourism model is lacking, as factors that have triggered the creation, management and marketing of craft beer experiences in a hospitality and tourism context remain unexplored (Hermann et al , 2021; Hodge et al , 2022). Studies (see, for instance, Gatrell et al , 2018; Schroeder, 2020; Sjolander-Lindqvist et al , 2020; Stoilova, 2020) allude to the notion of place, branding and connections to local communities. However, these are viewed as independent micro-elements which should be a part of the larger picture of a macro-CBT model.…”

Section: Background To Craft Beers and Craft Breweriesmentioning

confidence: 99%

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

Tham,

Campton,

Cooper-McKenzie

2023

IJWBR

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Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward. Design/methodology/approach A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review. Findings Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional. Originality/value The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.

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Craft Beer Culture and Creative Industries in Plovdiv, Bulgaria

Cited by 8 publications

References 19 publications

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

The role of cooperation networks in the craft beer business in Portugal: A collaborative entrepreneurship perspective

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

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