Creating a Brand Personality

Woods, Patrick

doi:10.1007/978-1-4842-5159-1_7

Cited by 3 publications

(1 citation statement)

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“…Recommendations for creating a successful teacher brand include developing and maintaining a consistent and authentic brand through all available mediums and through creating authentic and valuable content to benefit your target audience. This will help you show your expertise in the field and retain the audience (Woods, 2020). The teachers should start building their positive image when they are students.…”

Section: Recommendationsmentioning

confidence: 98%

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

Kateryna¹,

Tatyana²,

Tamila³

et al. 2021

EUROPEAN J ED RES

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The purpose of the study was to identify how the Personal Branding Marathon with the involvement of the Ethics Supervisory Committee could influence the teacher self-branding in the settings of the digital environment if the ethics of communication is given paramount importance. The study used qualitative and quantitative methods such as a semi-structured indepth interview, a self-assessment checklist, and an expert assessment checklist. The Triangular Assessment Method was used to obtain participants' judgments about the importance of every specified component of the self-branding viewed from their perspective in terms of implementation. The yielded data were processed using the IBM SPSS Statistics 25.0.0.1. Software. The novelty of the study lies in the way the teacher self-branding was organised and delivered. The Marathon created a community of individuals with similar needs and the environment facilitated and assisted by the experts to put the teachers in the 'point of no return' situation. The Marathon with the involvement of the Ethics Supervisory Committee was found to positively influence the teacher self-branding in the settings of the digital environment if the ethics of communication is given paramount importance. The intervention raised the teachers' awareness of self-branding, enhanced/upgraded the tools and strategies of self-branding, and improved their communication and communication ethics, particularly. The teachers became more professionally advantaged, selfefficient, and confident as individuals. The intervention was found to help the teachers built-up a strong self-brand on the Internet and at the workplace. They also improved their communication skills in terms of ethics as the participants were assisted by the communication expert.

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Section: Recommendationsmentioning

confidence: 98%

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

Kateryna¹,

Tatyana²,

Tamila³

et al. 2021

EUROPEAN J ED RES

View full text Add to dashboard Cite

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When Love Takes Over: Boosting Love Towards Airbnb Brand

Foroudi

Palazzo

Sabina

2022

Corp Reputation Rev

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The COVID-19 epidemic affected all industries, but the hospitality sector was hardest hit as governments used social distancing to prevent outbreaks. Based on the insights of relationship theory, before social distancing became an essential behaviour spread globally, this study attempts to understand what factors influence love for Airbnb brand, how they are linked together, and how love for Airbnb brand could be beneficial to local business/market. This research focussed on 9 in-depth interviews with Airbnb hosts and 3 focus groups with 13 experts from short-term rentals companies in Prague (22 participants). The outcome of this study provides insights on love towards Airbnb brand, and based on this, it set a start point for deeper, beneficial connectivity between Airbnb users and local community. This research contributes to the expansion of literature about love towards Airbnb brand, its dimensions, and its main outcome. This study suggests that brand identity, communication and branding activities, service attractiveness, guest experience, perceived cultural value, satisfaction and reputation are dimensions of love towards Airbnb brand and have as main outcome love towards local community.

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Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

Kateryna¹,

Tatyana²,

Hruba³

et al. 2021

EUROPEAN J ED RES

View full text Add to dashboard Cite

<p style="text-align: justify;">The purpose of the study was to identify how the Personal Branding Marathon with the involvement of the Ethics Supervisory Committee could influence the teacher self-branding in the settings of the digital environment if the ethics of communication is given paramount importance. The study used qualitative and quantitative methods such as a semi-structured in-depth interview, a self-assessment checklist, and an expert assessment checklist. The Triangular Assessment Method was used to obtain participants’ judgments about the importance of every specified component of the self-branding viewed from their perspective in terms of implementation. The yielded data were processed using the IBM SPSS Statistics 25.0.0.1. Software. The novelty of the study lies in the way the teacher self-branding was organised and delivered. The Marathon created a community of individuals with similar needs and the environment facilitated and assisted by the experts to put the teachers in the ‘point of no return’ situation. The Marathon with the involvement of the Ethics Supervisory Committee was found to positively influence the teacher self-branding in the settings of the digital environment if the ethics of communication is given paramount importance. The intervention raised the teachers’ awareness of self-branding, enhanced/upgraded the tools and strategies of self-branding, and improved their communication and communication ethics, particularly. The teachers became more professionally advantaged, self-efficient, and confident as individuals. The intervention was found to help the teachers built-up a strong self-brand on the Internet and at the workplace. They also improved their communication skills in terms of ethics as the participants were assisted by the communication expert.</p>

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Creating a Brand Personality

Cited by 3 publications

References 0 publications

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

When Love Takes Over: Boosting Love Towards Airbnb Brand

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

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