Creating Relevancy in Agricultural Science Information:  Examining the Impact of Motivational Salience, Involvement and Pre-Existing Attitudes on Visual Attention to Scientific Information

Fischer, Laura M.; Meyers, Courtney; Cummins, R. Glenn; Gibson, Courtney; Baker, Matt

doi:10.4148/1051-0834.2287

Cited by 5 publications

(7 citation statements)

References 22 publications

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“…Instead of salience per se, Sneller and Roberts (2018) discussed the "practical social relevance" or "social value" of nonlinguistic traits, which they manipulated by varying the role of the trait in the game that their participants played. This recalls broader and long-standing literature on the role of personal involvement in perceptual salience more broadly (Borgida & Howard-Pitney, 1983;Fischer, Meyers, Cummins, Gibson, & Baker, 2020). A way of summarizing this is to say that language users are likely to be influenced in forming indexical associations by the relative salience of the traits involved, with the social value of a trait in a given context playing a role in determining this.…”

Section: Introductionmentioning

confidence: 74%

Co‐Occurrence, Extension, and Social Salience: The Emergence of Indexicality in an Artificial Language

Roberts

2023

Cognitive Science

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We investigated the emergence of sociolinguistic indexicality using an artificial‐language‐learning paradigm. Sociolinguistic indexicality involves the association of linguistic variants with nonlinguistic social or contextual features. Any linguistic variant can acquire “constellations” of such indexical meanings, though they also exhibit an ordering, with first‐order indices associated with particular speaker groups and higher‐order indices targeting stereotypical attributes of those speakers. Much natural‐language research has been conducted on this phenomenon, but little experimental work has focused on how indexicality emerges. Here, we present three miniature artificial‐language experiments designed to break ground on this question. Results show ready formation of first‐order indexicality based on co‐occurrence alone, with higher‐order indexicality emerging as a result of extension to new speaker groups, modulated by the perceived practical importance of the indexed social feature.

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Section: Introductionmentioning

confidence: 74%

Co‐Occurrence, Extension, and Social Salience: The Emergence of Indexicality in an Artificial Language

Roberts

2023

Cognitive Science

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“…For instance, DHS surveyors and researchers should evaluate how target populations with every aspect receive the same public messages differently. Building trust in the target areas is indispensable to public health interventions [36][37][38][39][40][41].…”

Section: Discussionmentioning

confidence: 99%

Radio Communications on Family Planning: Case of West Africa

Ahn

Briers

Baker

et al. 2022

IJERPH

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Sub-Saharan Africa will accommodate more population this century by having a multitude of births across the continent. Family planning methods provide women with techniques to manage their health and wellbeing. This study investigated how radio communications in family planning changed the perception of Ghanaian, Liberian, and Senegalese mothers toward having fewer children. Univariate and multivariate linear regression results after coarsened exact matching (CEM) with selected covariates for 15- to 49-year-old mothers from demographic and health survey (DHS) data implied the effectiveness of radio communications. This effort supports the need for further research on tailored communication methods for West African mothers over time.

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“…Previous studies have indicated more research is required to understand how to increase knowledge and trust of agriculture (Ruth & Rumble, 2017). In addition, researchers have also suggested conducting more experimental studies that incorporate research communication technology in agricultural communications in order to better understand what types of messages in agriculture resonate best with consumers (Fischer et al, 2020;Tarpley et al, 2020;Krause et al, 2016). Four recent CRM studies in agricultural communications, briefly outlined below, have contributed to this body of knowledge by providing analyses of how different types of agricultural messages can elicit various levels of comfort, trust, understanding, and interest.…”

Section: Discussion and Recommendationsmentioning

confidence: 99%

“…The gap in agricultural experience between those living and working on farms and those unfamiliar or inexperienced with agricultural production can lead to differing views and sometimes negative perceptions of the industry. Researchers have concluded that consumers are often skeptical of agricultural sciences, and often the messages portrayed in the media have been shown to have negative effects on consumer perceptions of the industry (Fischer et al, 2020;Holt & Cartmell, 2013;Lundy et al, 2007). At the same time, while the number of people involved in farming continues to decrease, interest in agricultural systems has increased (Roberts et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…Consumers seek information in an effort to understand agricultural processes and look for ways to bridge the gap with the producer (Cohen, 2014). From a standpoint of building connections with consumers, research has shown agricultural communicators must learn to strategically communicate with audiences (Fischer et al, 2020). Much can be gained from understanding what consumers find favorable and unfavorable within specific messages, what factors make them favorable or unfavorable, and what consumers wish to hear and see in messages to gain attention, resonate with audiences, and promote favorable attitudes toward the industry (Goodwin et al, 2011;Tarpley et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Do touch that dial: A guide to continuous response measurement in agricultural communications

Lawson¹,

Fischer²,

LaGrande³

et al. 2020

Journal of Applied Communications

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As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers' concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.

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Creating Relevancy in Agricultural Science Information: Examining the Impact of Motivational Salience, Involvement and Pre-Existing Attitudes on Visual Attention to Scientific Information

Cited by 5 publications

References 22 publications

Co‐Occurrence, Extension, and Social Salience: The Emergence of Indexicality in an Artificial Language

Co‐Occurrence, Extension, and Social Salience: The Emergence of Indexicality in an Artificial Language

Radio Communications on Family Planning: Case of West Africa

Do touch that dial: A guide to continuous response measurement in agricultural communications

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