Creating shared value by the university

Abstract

Purpose Works that link creating shared value (CSV) with the university are arising, and there is a hope for a great future of this combination. The main problem with these works is that they are based on the wrong assumptions of what CSV is. The aim of the paper is to properly explain the concept of CSV and match it with university social responsibility (USR) at a strategic level. Design/methodology/approach A literature review on CSV and USR is briefly outlined. Then, at the foundation of existing models of the USR, normative model that integrates CSV at a strategic level is proposed. To validate the model and explain its assumptions, a qualitative study on Polish universities was conducted. Furthermore, a piece of recommendation for implementing CSV is presented. Findings Signs of CSV at universities have been observed. The trend may have positive implications, as it is similar to the recommended strategy: starting small, doing good and growing the program based on the lessons learned. Research limitations/implications In this study, the ecosystem’s impact on CSV at the university has been omitted. The qualitative research was based on vaguely distinguished aspects proposed by the new model. One should be cautious about considering findings as anything more than observations. Practical implications The normative model may serve as a foundation for future research or a practical guideline to higher education institutions. Originality/value The paper links CSV with USR at a strategic level supported by real examples of activities that create social and economic value. The normative model may serve as a foundation for future research or a practical guideline to higher education institutions.

Creating shared value: A systematic review, synthesis and integrative perspective

“…CSV focuses on economic returns as well as legitimacy (Karwowska, 2019; Kettner, 2017; Park, 2020; Porter & Kramer, 2011; Yoo & Kim, 2019). Furthermore, scholars have explained CSV's relationship with TCT (Acquier et al., 2017; de Zegher et al., 2019; Obaze, 2020; Spicer & Hyatt, 2017).…”

The Role of Ethics, Trust, and Shared Values in the Creation of Loyalty: Empirical Evidence From the Moroccan University™

“…The results show the low intensity of the relationship between shared value-university image and loyalty. Despite the fact that several studies carried out in other contexts have supported this relationship (for example, Yang & Peterson, 2004;Karwowska, 2019), the results obtained at the university level indicate that the highest or worst the shared value it is not one of the elements that most condition students loyalty to a certain university and it's not a viral factor that can create a good image for university, unlike what happens, for example, with ethics or, to a lesser extent, with trust (Sánchez et al, 1999). The first and sixth hypothesis rightly questions the argument that what is right for university is necessarily suitable for students and what is useful for students can also be good for the university and their image after.…”

“…In this context, the results show that it is not necessarily true. Given the disparity of results obtained in the different studies (such as Karwowska, 2019), the work has sought to clarify these relationships as much as possible, considering this context.…”

¿Son las universidades socialmente responsables?

“…Una institución se define por su misión (Drucker, 2012). Cuando la RSU se incorpora a la misión, visión y valores, se materializa en su plan estratégico (Dowsett, 2020;Filho et al, 2019;Larrán Jorge et al, 2015) y en la forma en el que se implementa, ejecuta y controla, asegurando canales de retroalimentación que permiten la mejora continua (de Sousa et al, 2020;Karwowska, 2019).…”

“…En efecto, las universidades han ido integrando la RSU en sus planes estratégicos (Dowsett, 2020;Larrán Jorge et al, 2015), siendo posible observar distintos niveles de compromiso según los diferentes ámbitos de impacto (de Sousa et al, 2020;Karwowska, 2019). Por nivel de compromiso nos referimos a cómo la universidad comunica sus acciones de RSU, es decir, si la RSU está muy interiorizada en el seno de la universidad y por lo tanto es posible encontrar evidencias explícitas de que las actuaciones de la universidad han sido diseñadas de acuerdo con los principios que persigue la RSU.…”