Purpose Works that link creating shared value (CSV) with the university are arising, and there is a hope for a great future of this combination. The main problem with these works is that they are based on the wrong assumptions of what CSV is. The aim of the paper is to properly explain the concept of CSV and match it with university social responsibility (USR) at a strategic level. Design/methodology/approach A literature review on CSV and USR is briefly outlined. Then, at the foundation of existing models of the USR, normative model that integrates CSV at a strategic level is proposed. To validate the model and explain its assumptions, a qualitative study on Polish universities was conducted. Furthermore, a piece of recommendation for implementing CSV is presented. Findings Signs of CSV at universities have been observed. The trend may have positive implications, as it is similar to the recommended strategy: starting small, doing good and growing the program based on the lessons learned. Research limitations/implications In this study, the ecosystem’s impact on CSV at the university has been omitted. The qualitative research was based on vaguely distinguished aspects proposed by the new model. One should be cautious about considering findings as anything more than observations. Practical implications The normative model may serve as a foundation for future research or a practical guideline to higher education institutions. Originality/value The paper links CSV with USR at a strategic level supported by real examples of activities that create social and economic value. The normative model may serve as a foundation for future research or a practical guideline to higher education institutions.

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DisclaimerThis paper is published by the Progr-EAST project. Neither the European Commission nor any person acting on their behalf may be held responsible for the content and the use of this paper or for any errors which, despite careful preparation and checking, may appear. This publication has been redacted by:Via della Scrofa, 117 Rome Italy +39 06 40040358 www.innova-eu.net Authors:Rebeca Lucas (r.lucas@innova-eu.net) Antonella Vulcano (a.vulcano@innova-eu.net) Borinka Jacobsen (b.jacobsen@innova-eu.net) AcknowledgementThe project members would like to thank all experts who have contributed with their time and experiences to build valuable background knowledge necessary for the development of this publication.We would like to make a special recognition to Brian Winn and Michael Wilkinson from BAXI-PARTNERSHIP, London (UK), who provided us with their expert advice and support for the completion of this publication. Background intellectual property rights ............................................................................................................................ PART V. CONCLUSIONS ............................................................................................................................................................................................................................ 5 Conclusions ................................................................................................................................................................................................................................................... APPENDICES .............................................................................................................................................................................................................................................................. ......................................................................................................................... References ...................................................................................................................................................................................................................................................... Progr-EAST: Pre-Commercial Procurement -PCPPre-Commercial Procurement (hereafter PCP) essentially refers to the purchase of research and development (R&D) services by the public sector. It is triggered by procurers identifying the need to solve a socio-economic problem or challenge of public interest for which there is no solution available on the market yet. Accordingly, PCP is not concerned with the procurement of existing products or services on the market but with the R&D phase, which involves solution exploration and design, prototyping, up to the original development of a limited volume of first products or services. The PCP instrument enables the commissioning of R&D services, under a staged competitive process, to allow the development of innovative solutions that meet the needs of a Contracting ...