Creating Spaces for International and Multi(inter)cultural Perspectives in Undergraduate Public Relations Education

Bardhan, Nilanjana

doi:10.1080/03634520302473

Cited by 14 publications

(16 citation statements)

References 7 publications

(9 reference statements)

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“…Much of these IPR education discussions are primarily from the 1990s and 2000s, and with the rise of new technologies and global markets, there is a dire need to examine the current IPR teaching among the educators. Although there are some studies on the self-perceived values and benefits of IPR teaching among public relations educators (Bardhan, 2003; Creedon & Al-Khaja, 2005; Taylor, 2001), the actual pedagogical practices have been left unexplored. Thus, this study intends to give an update to both public relations educators and practitioners on teaching IPR.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Past studies largely focused on the perceived usefulness and value of teaching IPR among public relations educators and practitioners (Larsen & Len-Rios, 2006; Neff, Walker, Smith, & Creedon, 1999; Stacks, Botan, & VanSlyke Turk, 1999), resulting in offering numerous guidelines and prescriptions for the best IPR course content for future practitioners (Bardhan, 2003; Creedon & Al-Khaja, 2005; Taylor, 2001). For instance, Hatzios and Lariscy (2008) conducted a qualitative study among the U.S. educators and practitioners, and the top three recommendations across the board were as follows: learn a foreign language well, have at least one or two internships (preferably one that was either abroad or for an international company in the United States), and have some international travel or study experience.…”

Section: Introductionmentioning

confidence: 99%

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Teaching International Public Relations: An Update Report Among Educators

Mak

2016

Journalism & Mass Communication Educator

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Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Teaching International Public Relations: An Update Report Among Educators

Mak

2016

Journalism & Mass Communication Educator

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“…The recognition of the importance of local variations along with the impact of the globalised economy emphasises the requirements on the modern practitioner to maintain an understanding of culture in a variety of different, often international settings (Rose, 2002;Creedon & Al-Khaja, 2005;Hatzios, 2006;Freitag, 2002;Bardhan, 2003;Fleischer, 2003;Toth & Aldoory, 2010). There have been several papers published in the last decade emphasising the importance of international public relations and cultural awareness in the profession.…”

Section: Evolving Communication Skills Issuesmentioning

confidence: 99%

“…There have been several papers published in the last decade emphasising the importance of international public relations and cultural awareness in the profession. The issues covered include the acknowledgement of different cultures within and between countries (Rose, 2002;Creedon & Al-Khaja, 2005), language skills and experience of living abroad (Hatzios, 2006) and making space for international public relations in degree-level courses (Freitag, 2002;Bardhan, 2003;Fleischer 2003;Creedon & Al-Khaja, 2005;Hatzios, 2006;Toth & Aldoory, 2010).…”

Section: Evolving Communication Skills Issuesmentioning

confidence: 99%

Turn Around When Possible: Mapping European Communication Competences

Tench

Verhoeven

Juma

2015

Studies in Media and Communication

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Purpose:This synopsis of the European Communication Professional Skills and Innovation (ECOPSI) benchmarking Interim Report explains the complex landscape of competencies required by European communication practitioners and explores the underlying constructs that contribute to competence namely skills, knowledge and personal attributes.Design/methodology/approach: Through a partnership, the methodology draws on the expertise of six leading European universities in communication research around a common goal of mutual interest. The research approach draws on a systematic literature review along with an extensive desk research benchmarking technique conducted by each of the partners. The study builds on prior research on skills and knowledge of communication practitioners. Findings:The findings highlight gaps in knowledge about the specific competencies required by European communication practitioners and will underline the current contemporary issues faced by the profession. This information served as the framework for the ECOPSI program (an EU funded research project). Practical implications:The synopsis increases awareness of the competence and capability factors of communication professionals in Europe to key stakeholders. It aims to increase understanding of the training and development needs of communication practitioners across Europe. Social implications:The synopsis highlights what practitioners consider to be important skills, knowledge and personal attributes across different countries which is essential in today's globalized industry. This contributes to EU mobility targets and expectations for European workers. Originality/value:This study benchmarks the educational and practice landscape in six key regions of Europe to demonstrate that the elements focusing on skills, knowledge and personal attributes of European communication professionals can be synthesized using competencies as the foundational element.

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“…In addition, across many higher education disciplines, attempts are being made to broaden cultural awareness (Starkey and Osler, 2001; Bardhan, 2003; Mushi, 2004). The development of international education initiatives empowers students as global citizens and bridges the cultural gaps of their international awareness.…”

mentioning

confidence: 99%

Enhancing Cultural Awareness through an Agricultural Sustainability Course in Costa Rica

Unruh-Snyder

Lamm

Brendemuhl

et al. 2011

J. Nat. Resour. Life Sci. Edu

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International learning experiences are increasingly considered critical by universities in order to address the breadth of knowledge and skills required by food and agricultural scientists. An international experience helps create an awareness of international perspectives and prepares students for a global workforce. This article discusses the impact of a study abroad course in Costa Rica focused on agricultural sustainability and cultural awareness. The experimental design had three components: a pre‐test, 7‐week intervention, and post‐test to assess participants’ changes over time, regarding their cultural awareness and interests to pursue careers in agriculture. The experiment occurred in 2009 and 2010. Participants agreed the course enhanced their cultural awareness and that as a student studying agriculture it was important for them to understand other cultures. They indicated the ability to apply their learning to their careers in the United States. In addition, within the open ended question section, 27 of the 33 students participating in the course reported that as a result of the course they would like to work with agriculture in an international capacity in the future. In summary, this study succeeded in reaching its goals to enhance students’ cultural awareness.

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Creating Spaces for International and Multi(inter)cultural Perspectives in Undergraduate Public Relations Education

Cited by 14 publications

References 7 publications

Teaching International Public Relations: An Update Report Among Educators

Teaching International Public Relations: An Update Report Among Educators

Turn Around When Possible: Mapping European Communication Competences

Enhancing Cultural Awareness through an Agricultural Sustainability Course in Costa Rica

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