Creation of value to society – a process map of the societal entrepreneurship area

Abstract

Both science and those active within the societal entrepreneurship area need further knowledge and understanding about the phenomenon. By identifying and mapping out processes within societal entrepreneurship, opportunities to create knowledge and understanding are created. The purpose of this study has been to empirically study processes within societal entrepreneurship initiatives and compare them with a theoretical process map. The purpose has also been to confirm and develop this map. Three cases of societal entrepreneurship have been studied. Several data sources have been used to find activities and tasks within the initiatives. These have then been analysed using the process map. The empirical studies have confirmed and developed the theoretical process map that shows how societal value is crated within societal entrepreneurship. A process map of the societal entrepreneurship area that seems to cover general principles is presented.

La creación de valor a través de la planeación estratégica en microempresas emprendedoras

“…De igual manera, se debe de fortalecer en las empresas que están en desarrollo (Aldianto, Anggadwita & Umbara, 2018), con la finalidad de contar con herramientas administrativas y de gestión que les permitan posicionarse y mantenerse en el mercado y con ello evitar y minimizar el riesgo del fracaso de la microempresa, considerando la creación de valor como uno de los principales factores de diferenciación. De esta manera, se podrá hacer una diferencia en la competencia que se encuentra posicionada en el mercado (Åslund & Bäckström, 2015).…”

“…Otro de los hallazgos encontrados en la presente investigación, radica principalmente en factores de calidad en la que se debe planear al innovar o desarrollar un producto o servicio (Leavy, 2018), es por ello que, al desarrollar las estrategias, así como las tácticas en la planeación deben estar enfocadas en el análisis financiero así como el FODA (Ghezzi, 2014) deben estar estrechamente vinculadas con valores de calidad (Åslund & Bäckström, 2015) y con ello contribuir en el proceso de mejora continua en el proceso de planear estratégicamente para generar valor a través del emprendimiento (Aldianto, Anggadwita & Umbara, 2018).…”

Management processes and management’s role in customer value creation

“…The concept of societal entrepreneurship can be seen as an umbrella term for entrepreneurial activities with mainly social or societal aims and is used when areas such as, for instance, CSR, social entrepreneurship, social economy, community entrepreneurship, activist entrepreneurship and public entrepreneurship are mentioned (Gawell et al, 2009). In the societal entrepreneurial area, societal value is claimed to be created by management processes: the main processes taking place in the initiative and the support processes in the surrounding area (Åslund and Bäckström, 2015). Three societal entrepreneurship initiatives in Sweden that have attracted considerable attention due to their successful delivery of societal values have been studied.…”

User values related to mass housing in Bushehr, Iran

“…Value creation is an important factor in design for ensuring quality for end users. 1 Quality refers to excellence or superiority. Perceived quality refers to end-users’ perception of a product’s overall superiority and excellence.…”

“…Quality should be achieved through the creation of value for end-users. 1 Values are important reminders of issues that any building project should address. 2 Siu 3 believes that in order to produce a suitable (appropriate) design solution, designers’ values should not be imposed on end-users.…”