“…Wu & I. K. W. Lai, 2022), golf tourism (Zhang et al, 2022), red tourism (M. J. , creative destination (Shahabi et al, 2022), faith destinations (Cifci, 2022), dark tourism destinations (Cifci et al, 2023). The theory of self-congruity is also applied in studies regarding airport lounge (Lee et al, 2017), hotel brand (Sop & Kozak, 2019;Su, 2017), guest houses (Wang et al, 2021), green service (Olk, 2021), tourist shopping place (Han et al, 2019), lodging (B. Bynum , online travel agencies (Chen et al, 2022), destination food (Gomez-Rico et al, 2022), intangible cultural heritage products (Guo et al, 2022), cultural events (Meeprom & Fakfare, 2021), esport events (Thompson et al, 2022), Blue Flag logo (Can et al, 2023).…”