2021
DOI: 10.1080/17510694.2021.2017665
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Creative industries as interest groups in services export promotion policy-making in Chile

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Cited by 2 publications
(1 citation statement)
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“…Industrial segmentation aims to diagnose the parts of the market with better profitability, find more effective systems for promotion and distribution, formulate appropriate marketing strategies and plans for each part chosen by the company to market its products [45]. And reduce marketing costs by focusing marketing efforts and not dispersing them in sectors that do not achieve good profitability for a purpose of ensuring the efficiency of industrial segmentation, a company should make sure that the market is measurable [46], customers can be identified in the market segment and understand their characteristics and purchasing behavior, and a company should ensure that the market is accessible [47], a company should be able to formulate effective marketing programs for the parts it identifies, and make sure company believes that market segments are profitable, that is, the market segment should represent the largest possible homogeneous group that deserves to be pursued with a marketing program for the company that maximizes its sales and increases its profits [48].…”
Section: Industrial Segmentationmentioning
confidence: 99%
“…Industrial segmentation aims to diagnose the parts of the market with better profitability, find more effective systems for promotion and distribution, formulate appropriate marketing strategies and plans for each part chosen by the company to market its products [45]. And reduce marketing costs by focusing marketing efforts and not dispersing them in sectors that do not achieve good profitability for a purpose of ensuring the efficiency of industrial segmentation, a company should make sure that the market is measurable [46], customers can be identified in the market segment and understand their characteristics and purchasing behavior, and a company should ensure that the market is accessible [47], a company should be able to formulate effective marketing programs for the parts it identifies, and make sure company believes that market segments are profitable, that is, the market segment should represent the largest possible homogeneous group that deserves to be pursued with a marketing program for the company that maximizes its sales and increases its profits [48].…”
Section: Industrial Segmentationmentioning
confidence: 99%