The research dealt with the issue of strategic information systems and its impact on the global marketing channel. As the research aims to know the strategic information systems used in the cement company. Which support the senior management in supporting decisions taken in the process of global orientation and moving to foreign markets by choosing the marketing channel that will suit the company. Product and competition with it. With other companies' products. The problem of the study focused on how to move to global markets, and any marketing channel that can be followed to move the cement product globally, what are the strategic information systems used in the company and how will it contribute to supporting senior management decisions directed for this purpose? The study was conducted in the General Company for Iraqi Cement for a sample that included the company’s advanced owners, and the answers received amounted to (126) answers. The researcher used the software (SPSS V.26), in analyzing the results obtained from the research sample. And the research reached a set of conclusions, the most important of which is the weakness of the process of applying some strategic information systems within the company. The research reached a set of recommendations, the most important of which is that the Iraqi Cement Company should work on using strategic information systems. Including (GAS, NNS) systems to help other systems support the company's future decisions.

The research aims to enhance marketing capabilities of companies through their commitment to social responsibility, which will bring company many benefits, most notably application of neuromarketing, social responsibility in its economic, social and environmental dimensions with dependent variable of neuromarketing. A research reached a set of conclusions, the most prominent of which is that customers are involuntarily affected by company’s commitment to social responsibility, and therefore a company can use this in application of neuromarketing to ensure increased sales of its product mix and achieve high loyalty to existing customers in the markets.

Purpose of this study is to show importance of direct marketing with its four techniques: mail, telephone, catalogues, and YouTube, and to know their impact on sales excellence of company. Personal interviews were conducted with (48) managers in Iraqi State Company for Rubber and Tires Industries, and their answers were analyzed statistically on a questionnaire, the results are strong relationships between variables examined and they offer many advantages to industrial companies. This study attempts to contribute to supporting literature on marketing and providing advice on marketing company's products in a more efficient by highlighting importance of direct marketing for company and the extent of its contribution to achieving sales excellence for its products in the market in which it operates its products in order to be able to deliver the product directly to customers without the intervention of a third party between company and customer in order to achieve competitive advantage by increasing its sales volume, increasing its market share and improving its position in its current industry.

يهدف البحث الى كشف وتحديد الاثار المالية والادارية للقناة التسويقية في الخسائر المحتملة للتأمين البحري، ودورها في المساهمة بنتائج العمليات الجارية وارباح وخسائر تلك الشركات، اذ تحاول الشركات تخفيض نفقاتها غير الضرورية واختيار القناة الاقل تكلفة لتحقيق اقصى ربحية ممكنة ومعرفة اي القناتين التسويقيتين هي الاكثر تأثيرا في خسائر التأمين البحري لغرض السيطرة على تلك الخسائر او على الاقل تخفيضها قدر الامكان ، لذا فأن المشكلة التي ينطلق منها البحث هي تحديد القناة التسويقية الاكثر ربحية للشركة وامكانية دراسة وتحليل العلمي المتاحة والمناسبة، ويشكل البحث اهمية بالغة لشركات التأمين في رصد الاسلوب التسويقي والعمليات المناسبة للقناة التسويقية المعتمدة التي يكشف البحث فاعليتها في اداء شركات التأمين بشكل عام. استخدم البحث تحديد اسلوب العينة القصدية ضمن مجتمع الدراسة والحصول على المعلومات باستخدام استبانة لغرض تحديد طبيعة العلاقات بين المتغيرات الرئيسة والفرعية وتحديد درجة الاتباط والتأثير فيما بينها في الشركة المبحوثة محكمة لتشمل فئة المديرين في الشركة وهم المدير العام ومعاونيه ورؤساء الاقسام ومعاونيهم ومسؤولي الشعب ومعاونيهم وهم الفئة المسؤولة بالدرجة الرئيسة عن ما يرتبط بقرارات تسويق الخدمة التأمينية وخسائر التامين البحري في شركة التأمين العراقية وجرى تحليل البيانات المستحصلة في تلك الاستبانات باستخدام مجموعة التحليلات الاحصائية المناسبة المعروفة بنظام SPSS V.25. وقد توصل الباحثون الى مجموعة استنتاجات ابرزها ان اختيار شركات التامين لقنواتها التسويقية يمتلك تأثيراً بسيطاً في خسائر التامين البحري اذا تعتمد تلك الخسائر بالدرجة الاساس على طبيعة الظروف الحقيقية والحكمية التي ربما تواجه البضاعة اثناء نقلها البحري.

The research aims to clarify the importance of content marketing for company and know the extent of its effect on industrial segmentation for company's markets, according to the applied research curriculum in Iraqi Telecommunication and Public Company. Research samples was identified according to the intentional method are (102) managers, whose reply on a questionnaire and their answers must to analyzed statistically. Research conclusions that were most prominent of which is that content marketing has a link and an impact at industrial segmentation, and to the most prominent recommendations, company should be concerned with content marketing that included: promotional content, communication symmetry, establishing brands, and updating trends, and considers it a guide and mentor for operations of industrial retail for the markets in which it operates.