The Effect of Strategic Information System in Global Marketing Channel: A Case Study

Abstract

The research dealt with the issue of strategic information systems and its impact on the global marketing channel. As the research aims to know the strategic information systems used in the cement company. Which support the senior management in supporting decisions taken in the process of global orientation and moving to foreign markets by choosing the marketing channel that will suit the company. Product and competition with it. With other companies' products. The problem of the study focused on how to move to global markets, and any marketing channel that can be followed to move the cement product globally, what are the strategic information systems used in the company and how will it contribute to supporting senior management decisions directed for this purpose? The study was conducted in the General Company for Iraqi Cement for a sample that included the company’s advanced owners, and the answers received amounted to (126) answers. The researcher used the software (SPSS V.26), in analyzing the results obtained from the research sample. And the research reached a set of conclusions, the most important of which is the weakness of the process of applying some strategic information systems within the company. The research reached a set of recommendations, the most important of which is that the Iraqi Cement Company should work on using strategic information systems. Including (GAS, NNS) systems to help other systems support the company's future decisions.

Effect of Content Marketing on Industrial Segmentation: An Applied Study in Iraqi Telecommunication and Public Company

“…Content marketing is one of the most prominent contemporary marketing techniques, which is based on the internet, as the marketer can, under content marketing, direct social media and search engines to the company's website over a period of time [8]. In the past, paper newspapers and daily newspapers contained clear advertisements that did not make the customer confused and doubtful about them, unlike the present time in which virtual advertisements and electronic images are widespread [9], that do not include explanatory details of the actual value of the product to be sold, as they focus on persuading the customer to buy by any means or focus on delivery certain messages are far from the advertised product [10]. Content marketing is one of the best techniques that marketers can rely on for the purpose of attracting audience attention in crowded places through an entertaining publication, an interesting video clip, or a cartoon image [11].…”