Creative or Analitical Way for Career Development? Relationship Marketing in the Field of International Business Education

Abstract

The article presents a strategic model of the partnership in the field of business education that takes into account the specificity of the globalization and current trends on the job markets. The main research tasks were to consider the theoretical bases of relationship marketing and to examine the major trends and challenges of the job market in Russia. The article includes the results of the research on the goals in life and motivation of secondary school students, the survey among the university professors on their opinions about why students decide to study, and also the results of the international research among students of European and Russian universities. The article present various activities that the business school can use to boost the cooperation between its main shareholders. The authors suggest a matrix of interaction between universities and partner companies which composes of the tangible/intangible resources and tangible/intangible effects with the characteristics of their impact and effectiveness for both the companies and universities.

Providing Sustainable Knowledge for the Young Graduates of Economic and Social Sciences. Case Study: Comparative Analysis of Required Global Competences in Two Romanian Universities

“…The sustainable development in the economy starts from HE capacity to act as an agent for socio-economic progress, preparing highly skilled graduates that will continue to drive economic development both in local and international companies [9]. Additionally, the diversification of economic climate has brought into discussion the need for graduates to obtain various professionally relevant competences that will last a lifetime or at least 10 years upon graduation [19,20], and to benefit from the services provided by universities in job orientation and job search process [8,21]. Literature recognizes that the relevant competences are those required by the labor market upon employment and used at work in daily activity [13,22].…”

Key Success Factors Influencing the Sustainability of University-Industry Partnerships in South Africa

“…According to the National Planning Commission (2020), a partnership is important for drawing the capabilities, interests and resources of different stakeholders. Markova, Modliński and Pinto (2020) believe that interaction with the corporate and academic world could be the basis for the sustainable development of a business. To achieve the required improvements for future generations and close the knowledge gaps between students, Armstrong (2020) highlights the importance of partnerships in education as a means of enhancing the effectiveness of educational systems (Gawrycka et al, 2020).…”