Creativity and Innovation: State of the Art and Future Perspectives for Research

Abstract

Creativity is a vibrant field of scientific research with important applied implications for the management of innovation. In this article, we argue that the proliferation of creativity research has led to positive and less positive outcomes and discuss five relevant research themes. We first introduce our readers to the different proposed dimensions of a creative object. Next, we explain recent developments on the level of the creativity magnitude issue. Based on that, we review how researchers currently operationalize creativity. After discussing how creativity is conceptualized and operationalized, we outline how it might be enhanced. Finally, we present an overview of the wide variety of methodological approaches currently used in creativity research. We close by calling for more interdisciplinary research and offering other suggestions for future directions.

Employee creativity in war zones: Empirical evidence from small firms in Afghanistan

“…On the other hand, employees' creativity contributes to different positive individual and organizational outcomes, such as organizational creativity (Carmeli et al, 2010), organizational innovation (Gumusluoglu & Ilsev, 2009), higher job satisfaction, and lower intention to leave (Shalley, Gilson, & Blum, 2000). Under this point of view, creativity can be seen as an indispensable factor regarding business achievements (Clapham, Cowdery, King, & Montang, 2005) and as a key aspect of innovation success (Brem et al, 2017b). Ames and Runco (2005) discovered in that context that a better creative ability in organizations might also lead to a higher business performance, while employee involvement directly supports this creative performance (Volmer, Spurk, & Niessen, 2012).…”

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