Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability?

Production, marketing, and consumption of fashion products result in negative environmental impacts due to the massive production volume of fashion items. However, there is limited literature on how the fashion industry integrates sustainability-related practices into business models, how sustainability is measured within the business models, or what drives the sustainability-emphasis of the fashion industry. Therefore, it is consequential to conduct a systematic review of the existing literature concerning how the fashion industry integrates sustainability into business models, if and how sustainability-related practices are measured to ensure transparency and lead to improvements, and to recognize what drives sustainability in fashion business models. The key aspects regarding sustainability integration into business models include organization values, entrepreneurship, innovation, and internationalization processes. With regards to measurement of impacts and reporting, it is evident that Corporate Social Responsibility, the Global Reporting Initiative, and the Apparel and Footwear Sector Supplement are of relevance for the industry, mainly with regards to the supply chain. The drivers influencing sustainability practices are government and regulatory pressure, market pressure, closed-loop pressure, value creation, innovation, equity, authenticity, functionality, localism, and exclusivity. The findings are of relevance both for academia and the fashion industry, as the paper provides evidence on what has already been studied by academia, but also highlights a need for further studies on the fashion industry with regards to sustainability practices. This paper; therefore, opens a path for academics to consider empirical studies on how to investigate the sustainability strategies of fashion businesses, elements of fashion business models, driving forces influencing actions, measurements, key performance indicators, transparency, and disclosure, just to name a few examples.

Section: Value Creation Xmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

See 1 more Smart Citation

Sustainability within Fashion Business Models: A Systematic Literature Review

Thorisdottir

Jóhannsdóttir

2019

“…Lin and Huang [59] and Biswas and Roy [11] support this hypothesis, stating that novelty seeking represents one of the main reasons that customers choose to purchase green and eco-friendly products. Although green products are usually more expensive and of a lower quality than non-green products [31], survey-based data obtained from 431 female customers in the United States [60] revealed that the consumer's tendency to make creative choices enhances their adoption of new and sustainable retail products. Thus, this study hypothesizes the following:…”

Section: The Context Of the Studymentioning

confidence: 99%

Purchasing Green Products as a Means of Expressing Consumers’ Uniqueness: Empirical Evidence from Peru and Bangladesh

Jahanshahi

Jia

2018

Does consumers' consumption of green products represent a method of satisfying their need for uniqueness? Does it enhance their self-image? In order to answer these questions, the present study attempts to understand how personal-level factors (such as the need for uniqueness) and product-level factors (such as self-expressive benefits) drive customers to go green. Survey-based data were collected from 247 customers in Bangladesh and 132 customers in Peru during 2017-2018. A hierarchical linear regression analysis was employed to test the proposed hypotheses. The results of this study highlight the important role played by the need for uniqueness as a major driver of green behavior among customers in both countries. Furthermore, self-expressive benefits were found to represent another reason on the part of customers in both Peru and Bangladesh for buying green products. This study hence contributes to the current literature by strengthening existing knowledge of the drivers of pro-environmental purchasing behavior in developing countries.

“…However, given the aim of this research, the RBV has been found as a suitable approach because this study only focuses on the internal aspects of fashion firms that implement PSS, which is greatly needed since previous research on fashion PSS is mainly concerned with consumer adoption [27,[113][114][115]. Taking a RBV on HRM has the advantage to provide a clear structure of internal HR components that are critical for a firm's success and, therefore, serves as an ideal framework to identify, compare and analyze different HRM elements.…”

Section: People Management Systemsmentioning

confidence: 99%

The Role of Human Resource Management (HRM) for the Implementation of Sustainable Product-Service Systems (PSS)—An Analysis of Fashion Retailers

Adam

2018

Implementation of product-service systems (PSS) requires structural changes in the way that business in manufacturing industries is traditionally conducted. Literature frequently mentions the importance of human resource management (HRM), since people are involved in the entire process of PSS development and employees are the primary link to customers. However, to this day, no study has provided empirical evidence whether and in what way HRM of firms that implement PSS differs from HRM of firms that solely run a traditional manufacturing-based business model. The aim of this study is to contribute to closing this gap by investigating the particular HR components of manufacturing firms that implement PSS and compare it with the HRM of firms that do not. The context of this study is the fashion industry, which is an ideal setting since it is a mature and highly competitive industry that is well-documented for causing significant environmental impact. PSS present a promising opportunity for fashion firms to differentiate and mitigate the industry's ecological footprint. Analysis of variance (ANOVA) was conducted to analyze data of 102 international fashion firms. Findings reveal a significant higher focus on nearly the entire spectrum of HRM components of firms that implement PSS compared with firms that do not. Empirical findings and their interpretation are utilized to propose a general framework of the role of HRM for PSS implementation. This serves as a departure point for both scholars and practitioners for further research, and fosters the understanding of the role of HRM for managing PSS implementation.