Credibilidad de los medios: un análisis bivariado de las opiniones de los españoles

Roses, Sergio; Batlle, Pedro Farias

doi:10.14198/medcom2012.3.06

Cited by 4 publications

(1 citation statement)

References 16 publications

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“…There were those who preferred the latter's constant updating and those who only relied on the well-known brands, especially among non-university participants. However, television was seen as the least trustworthy type of traditional media, in clear contrast to studies from a decade ago that found this type of media to be the most trustworthy (Roses;Farias-Batlle, 2012). It also emerged in the focus groups that audiences place more trust in expert sources and also in those who have had personal experience or strong emotional involvement in the story they tell.…”

Section: Discussionmentioning

confidence: 60%

Trust, disinformation, and digital media: Perceptions and expectations about news in a polarized environment

Serrano-Puche,

Rodríguez-Salcedo,

Martínez-Costa

2023

EPI

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The transformation that the communicative environment has undergone in recent decades poses a challenge for the media in relation to their audiences, as trust is sensitive to social, economic, cultural, and technological changes. The aim of this research is to deepen the understanding of the reasons and factors that influence the loss of trust in the media by audiences who traditionally trusted news more (young people and adults aged 25-54), examining the relevance of disinformation and polarization in discrediting the media. Firstly, the state of the issue is reviewed from the theoretical point of view and the data provided, among others, such as the Digital News Report and several studies about the global loss of trust in other institutions, with special reference to the Edelman Trust Barometer. Secondly, the article adopts a qualitative methodology to investigate the motivations and expectations of citizens regarding the media. Specifically, three discussion groups were held in various Spanish cities. To ensure representativeness, sociodemographic diversity was considered, including gender, age, and educational level criteria, among others. Among the findings, it stands out that one of the main reasons for distrust towards the media is the perception that news is biased for political or economic reasons. The Covid-19 pandemic, which was rife with disinformation, has influenced attitudes towards the media and the way news is consumed. Once the pandemic was overcome, trust in the media decreased and participants sought alternative sources of information. However, some differences in perceptions and consumption habits are noted depending on age and educational level. Finally, the research indicates that distrust extends well beyond the media ecosystem, affecting all institutions.

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Section: Discussionmentioning

confidence: 60%

Trust, disinformation, and digital media: Perceptions and expectations about news in a polarized environment

Serrano-Puche,

Rodríguez-Salcedo,

Martínez-Costa

2023

EPI

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Information Quality and Trust: From Traditional Media to Cybermedia

Lazo

Batlle²

2018

Communication: Innovation &Amp; Quality

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Construcción del relato informativo audiovisual y su impacto sobre la reputación de la radio y la televisión

Páez

Veloso

Ruiz

et al. 2020

EPI

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Like all entities, media need to achieve a high level of reputation, which requires not only the provision of an excellent product or service but also for it to be perceived as such in order to create a positive image. The aim of this study is to confirm whether there is any correlation between the information content disseminated by audiovisual media and their level of reputation among their audiences. To this end, the notion of reputation is based on variables such as credibility, informative rigor, journalistic quality, professional ethics, and deontology. This study involved two phases. Firstly, we conducted a survey among communication professionals and audiences to determine their perception of media in terms of the aforementioned aspects. Secondly, we carried out a content analysis to gauge the degree to which the indicators that define these variables are present in news production. Finally, the study compares and contrasts the results from both phases. Overall, this case study covers the most important Spanish television channels and generalist radio stations, namely La primera (TVE), Telecinco, Antena 3, and La sexta, as well as COPE, Onda cero, RNE, and SER. The main results reveal correspondences between the assessments made by respondents and the results of the content analysis. In this regard, the channels and broadcasters that achieve the worst positions show greater correspondences. Therefore, it can be concluded that the information product contributes to the construction of media’s reputation, where the indicators play a key role, with informative rigor, professional ethics, and deontology being those that achieve the highest rate of reciprocity. Resumen Los medios de comunicación, al igual que el resto de las organizaciones, necesitan alcanzar un alto nivel reputacional, por lo que no sólo es importante ofrecer un buen producto o servicio, sino que también es necesario que se perciba como tal y que esto influya positivamente en la imagen de las entidades. El objetivo de este trabajo es comprobar si existen correlaciones entre el contenido informativo que difunden los medios audiovisuales y la reputación que de ellos tienen sus públicos. Partiendo de una configuración del concepto de reputación a partir de variables como la credibilidad, el rigor informativo, la calidad periodística, y la ética y deontología profesional, el estudio se diseñó en dos etapas. En la primera, se envió una encuesta a profesionales de la comunicación y a la audiencia con el fin de conocer la percepción que tienen de los medios en relación con los aspectos citados. En la segunda, se llevó a cabo un análisis de contenido para determinar en qué grado se manifiestan los indicadores que definen esas variables en la producción informativa. Esta investigación compara los resultados de ambas fases, tomando como muestra de análisis las principales cadenas y emisoras generalistas españolas (La primera de TVE, Telecinco, Antena 3 y La sexta, en el caso de la televisión, y COPE, Onda cero, RNE y la SER, en el de la radio). Los resultados revelan que existen correspondencias entre las valoraciones que hacen los encuestados y los datos del análisis de contenido, especialmente en el caso de los canales y las emisoras que logran las peores posiciones. El producto informativo contribuye así a la construcción de la reputación de los medios de comunicación, siendo los indicadores que intervienen en el rigor informativo y en la ética y deontología profesional los que consiguen un mayor índice de reciprocidad.

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Credibilidad de los medios: un análisis bivariado de las opiniones de los españoles

Cited by 4 publications

References 16 publications

Trust, disinformation, and digital media: Perceptions and expectations about news in a polarized environment

Trust, disinformation, and digital media: Perceptions and expectations about news in a polarized environment

Information Quality and Trust: From Traditional Media to Cybermedia

Construcción del relato informativo audiovisual y su impacto sobre la reputación de la radio y la televisión

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