Credible corporate social responsibility (CSR) communication predicts legitimacy

Lock, Irina; Schulz-Knappe, Charlotte

doi:10.1108/ccij-07-2018-0071

Cited by 62 publications

(51 citation statements)

References 75 publications

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“…The implementation of anti-corruption policies may suppress the above rent-seeking activities and urge firms to attach importance to strategic options such as manifesting social responsibility. From the perspective of motivation, the disclosure of CSR is to obtain the recognition and support of stakeholders through the transmission of information to them [13,14], thus being considered by society as "legitimate" and "suitable", that is, improving organizational legitimacy [15]. According to this view, the higher the organizational legitimacy of the enterprise, the easier it is to receive positive feedback from stakeholders and to gain access to the resources needed for their development and long-term survival [16,17].…”

Section: Introductionmentioning

confidence: 99%

Regional Anti-Corruption and CSR Disclosure in a Transition Economy: The Contingent Effects of Ownership and Political Connection

Qiao

Chen

et al. 2019

Sustainability

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Based on the empirical data of China’s Shanghai and Shenzhen A-share market, this paper examined the impact of regional anti-corruption intensity on corporate social responsibility (CSR) disclosure. The results indicate that (1) regional anti-corruption intensity has a significant positive effect on firms’ CSR disclosure; (2) through the grouping test based on the ownership of firms, it was found that the positive effect of anti-corruption intensity on CSR disclosure in the sample of non-state-owned enterprises was more significant and positive than that of state-owned enterprises (SOEs); and (3) through the grouping test of whether or not the enterprises had political connections, the positive effect of regional anti-corruption intensity on CSR disclosure was stronger and more significant in firms with political connections (relative to those with no or weak political connections). This paper sheds light on the research into anti-corruption policies by linking government macro policy and enterprises’ micro social economic behaviors, and it provides empirical evidence for this linkage. This paper also contributes to organizational legitimacy theory and CSR theory by probing the impact of anti-corruption policies on firms’ CSR disclosure. At the same time, the effects of two contingency factors (ownership and political connection) also provide some practical implications to the relevant government departments by: (1) speeding up the market-oriented reform of state-owned enterprises including clarifying the boundaries of authority and responsibility between SOEs and the government, and conducting the de-administration of managers of SOEs; and (2) encouraging firms to focus on market competition and be more socially responsible, instead of speculating with political rents.

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Section: Introductionmentioning

confidence: 99%

Regional Anti-Corruption and CSR Disclosure in a Transition Economy: The Contingent Effects of Ownership and Political Connection

Qiao

Chen

et al. 2019

Sustainability

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“…2018), tavoitteet voivat olla hyvin erilaisia. Yritysten intressinä on osakkeenomistajien etu, vaikka monet pyrkivät proaktiivisesti osoittamaan vastuullisuutensa taloudellisten tavoitteiden ja yhteiskunnallisen hyväksyttävyyden välillä (Olkkonen 2015;Luoma-aho & Olkkonen 2016, 303-306;Lock & Schulz-Knappe 2019). Julkiset organisaatiot ovat tilivelvollisia useille tahoille: osallisuus on yksi perusarvoista (Asunta & Mikkola 2019, 72-87) ja viestinnältä vaaditaan läpinäkyvyyttä (Canel & Luoma-aho 2019.…”

Section: Viestinnän Tavoitteiden Määrittelyäunclassified

Strateginen viestintä ja organisaation tavoitteet: Mihin viestinnällä pyritään?

Juholin¹,

Rydenfelt²

2020

m&v

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Strateginen viestintä on 2000-luvun viestinnän tutkimuksessa noussut PR:n, yhteisöviestinnän, viestinnän johtamisen ja integroidun viestinnän rinnalle sekä osittain korvaamaan niitä. Tässä artikkelissa tarkastelemme, miten organisaatiot määrittelevät viestinnän tavoitteitaan ja millaisia strategisen viestinnän näkemyksiä ne kuvastavat. Tarkastelemme kysymystä sekä tutkimuskirjallisuuden että empiirisen aineiston valossa. Erittelemme tutkimuskirjallisuuden käsityksiä strategisen viestinnän käsitteestä ja sen kytköksestä organisaation tavoitteisiin sekä strategisen viestinnän ongelmista. Empiirisen aineiston osalta tutkimme, miten organisaatiot itse määrittelevät viestintänsä tavoitteet ja mikä viestinnän tavoitteiden suhde on organisaation strategiaan ja strategisiin tavoitteisiin.

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“…On the other hand, actors illustrate that they are conforming to expectations of external authorities. In general, such communication strategies have to be perceived as credible in order to positively affect legitimacy (Lock & Schulz-Kappe, 2019). Table 1 summarizes the discursive legitimation strategies per legitimacy dimension.…”

Section: Legitimacy Expectations As a Product Of Corporate Manipulationmentioning

confidence: 99%

“…CSR provides cues for judging corporate legitimacy (Johansen & Ellerup Nielsen, 2011;Lock & Schulz-Kappe, 2019). CSR can be conceptualized as a company's capacity to respond to moralistic, social pressures (Vallentin, 2007) and represents a set of norms that is central to a perception of companies being desirable and appropriate.…”

Section: Introductionmentioning

confidence: 99%

“…That is, corporate social responsibility behavior is the result of adapting to external expectations. Yet since corporate legitimacy is the judgement of company behavior by external parties, credibly fulfilling social responsibilities grants corporate legitimacy (Lock & Schulz-Kappe, 2019). Suchman (1995) differentiates three co-existing legitimacy dimensions: pragmatic, moral, and cognitive.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Strategic Communication as Discursive Institutional Work: A Critical Discourse Analysis of Mark Zuckerberg’s Legitimacy Talk at the European Parliament

Lischka

2019

International Journal of Strategic Communication

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Digital platforms are under public scrutiny and face a negotiation process regarding their social responsibility. In this institutional discourse about moral responsibilities, corporate actors aim at defending the legitimacy of digital platforms. This study conceptualizes strategic communication as a means for conveying conformity to legitimacy expectations, to shape legitimacy judgements, and to discursively conduct institutional work. A critical discourse analysis of Zuckerberg's testimony before the EU Parliament finds that pragmatic , moral, and cognitive legitimacy is signaled through corporate ability, responsibility, and conformity narratives, respectively. Moreover, Zuckerberg's techno-libertarian talk advocates Silicon Valley ideology through utility narratives of artificial intelligence. Thus, Zuckerberg conducts institutional work as an institutional entrepreneur whose strategic communication seeks to manipulate views as well as institutions.

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Credible corporate social responsibility (CSR) communication predicts legitimacy

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Cited by 62 publications

References 75 publications

Regional Anti-Corruption and CSR Disclosure in a Transition Economy: The Contingent Effects of Ownership and Political Connection

Regional Anti-Corruption and CSR Disclosure in a Transition Economy: The Contingent Effects of Ownership and Political Connection

Strateginen viestintä ja organisaation tavoitteet: Mihin viestinnällä pyritään?

Strategic Communication as Discursive Institutional Work: A Critical Discourse Analysis of Mark Zuckerberg’s Legitimacy Talk at the European Parliament

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