The purpose of this study is to investigate the level of knowledge management (KM) maturity of credit unions. The application of a maturity model to fifteen credit unions in North America revealed that an overall level of KM maturity of credit unions is at an early stage of development, but there are signs of future improvement. Credit unions attempt to increase their efficiency through KM solutions. Despite the absence of official KM strategies, KM projects were introduced locally to fill particular knowledge gaps. The availability of IT infrastructure and the implementation of KM-related technologies alone are insufficient to ensure universal success of KM activities. Credit union managers periodically access and use academic research in decision-making. At the same time, they prefer accessing scholarly knowledge in translated form from books, practitioner magazines, and consultants. It was concluded that organizations competing in the knowledge-intensive sector have an inner need for KM solutions.