“…As the Innovative organizational culture To observe if the organizational culture is focused on innovation KPI 17 Partnership with universities Represent the degree of involvement with universities and research centers determination of weights W y , according to Eq. (5), it was proposed to use standard techniques to faithfully represent the preference of the decision maker, such as Swing Weighting and Simple Attribute Rating Technique (SMART), based on the assumptions of Guitouni and Martel (1998), Clemen and Reilly (2001) and Poyhonen and Hamalainen (2001), so that the first, laid down by Edwards (1971), performs this process by the direct decreasing order of importance for each one of them, for which is usually assigned for the worst placed a value of 10 and, from this, values are listed increasingly, according to the degree of discrepancy in the existing behavior between them (Figueira, Greco, & Ehrgott, 2005;Galarza-Molina et al, 2015). As for the technique named Swing Weighting, the logic of value assignment occurs in reverse, starting from the same ordering system, identifying which has greater relevance, adopting the value 100 and performing this same process to the remaining as far as reaching a value able to resume the less relevant item in relation to the hierarchical system level in question, as the difference found in each range is set again according to the characteristics of both (Gomes & Gomes, 2012),…”