Crisis Communication of Local Authorities in Emergency Situations – Communicating “May Floods” in the Republic of Serbia

Abstract

In May 2014 Serbia and the region of Southeast Europe were hit by the heaviest rain in 120 years of recorded weather measurements, which caused catastrophic floods and landslides. Nine cities and thirty one municipalities declared the state of emergency on their territory. The paper analyses crisis communications of city and municipal emergency management headquarters with different target groups, their relations with the media and the “high politics”, as well as the “lessons learned” which may be applied to new emergency situations. We observed crisis communication on both operative (functionality of the equipment, issuing orders and instructions to citizens etc), and on symbolic level (the shaping of meaning of the event and of the subjects’ actions). A particular attention was paid to the communication problems such as insufficiently trained communicators, inadequate equipment, limited time and excessive expectations, as well as to the analysis of the media reporting that was often politicized and sensationalist.

Communication of protection and rescue system in emergency situations caused by natural disasters

“…Nedavna pilot istraživanja Shevellar & Riggs, 2015;Kešetović, Ninković & Marić, 2016) daju solidnu osnovu za dalje istraživanje ovog fenomena, naročito glavnih identifikovanih problema: nerazumevanje koncepta kriznog komuniciranja, nepostojanje planova komuniciranja, nepoštovanje naredbi za evakuaciju, problem upotrebe interneta i, nadasve, druš-tvenih mreža za širenje glasina, kao i evaluacijom komunikacionih aktivnosti tokom kriznih ili vanrednih situacija.…”