Crisis communication on Facebook

Stříteský, Václav; Stránská, Adriana; Drábik, Peter

doi:10.1515/stcb-2015-0010

Cited by 7 publications

(4 citation statements)

References 3 publications

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“…2014 m. duomenimis, socialiniuose tinkluose užsiregistravusių narių skaičius viršijo 1 mlrd. (Stritesky, 2015).…”

Section: įVadasunclassified

Komunikacija su tiksline auditorija per socialinius tinklus: apgyvendinimo įstaigų atvejis

Vilkaitė-Vaitonė¹

2015

Management Theory and Studies for Rural Business and Infrastructure Development

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Socialiniai tinklai, kurių skvarba pastaraisiais metais intensyviai auga, tapo svarbiu apgyvendinimo įstaigų marketingo komunikacijos įrankiu, suteikiančiu galimybę operatyviai, tikslingai (pasitelkiant tiesioginę rinkodarą) pasiekti esamus bei potencialius paslaugų vartotojus. Iki šiol nežinomi socialinių tinklų kaip komunikacijos terpės panaudojimo mastai Lietuvos apgyvendinimo paslaugų sektoriuje suponavo šio darbo tikslą – išanalizavus teorines komunikacijos su tiksline auditorija per socialinius tinklus prielaidas, parengti komunikacijos vertinimo šioje terpėje kriterijų rinkinį ir patikrinti jo tinkamumą Lietuvos apgyvendinimo įstaigų atveju. Atlikus 94 visoje Lietuvoje veikiančių apgyvendinimo įstaigų komunikacijos su tiksline auditorija socialiniuose tinkluose turinio analizę, nustatytas poreikis dažnumo bei vizualiniais aspektais koreguoti šalies motelių, pramogų ir konferencijų centrų bei poilsio namų komunikaciją su tiksline auditorija per socialinius tinklus.

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“…2014 m. duomenimis, socialiniuose tinkluose užsiregistravusių narių skaičius viršijo 1 mlrd. (Stritesky, 2015).…”

Section: įVadasunclassified

Komunikacija su tiksline auditorija per socialinius tinklus: apgyvendinimo įstaigų atvejis

Vilkaitė-Vaitonė¹

2015

Management Theory and Studies for Rural Business and Infrastructure Development

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“…Previous research has indicated that using social media is effective in diminishing the negative effect of a brand crisis and often helps win public sympathy (Wang, 2016;Civelek, Çemberci, & Eralp, 2016). For example, although Facebook users are aware of the fact that by complaining publicly, they can cause serious (brand) damage (Stříteský, Stránská, & Drábik, 2015), they normally react positively when companies use information-giving and accommodative strategies (Ye & Ki, 2017). Twitter is another example of a source of real-time information that organizations can use to quickly and impactfully influence key stakeholders (Gruber, Smerek, Thomas-Hunt, & James, 2015).…”

Section: Introductionmentioning

confidence: 99%

Were Higher Education Institutions Communication Strategies Well Suited for the COVID-19 Pandemic?

Calonge¹,

Aguerrebere²,

Hultberg³

et al. 2021

JEL

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The immediacy of the COVID-19 pandemic highlighted the sheer importance of internal and external communication with stakeholders. Universities had to rapidly grasp an unfolding and fast-changing crisis, gauge their level of preparedness, review decision and implementation processes, devise strategies, and adapt communication approaches. This exploratory study conducts a literature review in order to identify relevant studies that address how higher education institutions communicated to their stakeholders during the COVID-19 pandemic. The review of the literature revealed that although many higher education institutions had disaster recovery plans in place, few were well-equipped for a disruption of global proportions. Using a grounded theory approach, five important themes emerged from the relevant studies.

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“…For example, they have been used to help identify and rescue disaster victims (Merchant, Elmer, & Lurie, 2011). A more extended use of social media is as a mass communication channel, in order to inform large numbers of stakeholders at once (Ki & Nekmat, 2014;Muralidharan et al, 2011;Stříteský, Stránská, & Drábik, 2015;Utz, Schultz, & Glocka, 2013). Additionally, it provides a unique opportunity to collect and make use of large amounts of real-time data (Big Data), which is paramount in decision support systems and any emergency management decision-making process (Gaynor, Seltzer, & Moulton, 2005;Kamel Boulos et al, 2011;U.S.…”

Section: Introductionmentioning

confidence: 99%

Managing social media uncertainty to support the decision making process during Emergencies

Conrado

Neville

Woodworth

et al. 2016

Journal of Decision Systems

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Recent emergencies have shown the positive impact of using social media and social networks for communicating and exchanging information. Citizens and authorities can make safer decisions during emergencies based on the real-time information available on social media. Decision-making starts with information gathering and social media provides the opportunity to inform multiple citizens at once. However, message and source uncertainty can place emergency stakeholders in a risky position, as it is not always possible to know if messages are accurate, rumours or even malicious. Current approaches for social media information verification focuses on technical resources like analytical packages. Little research has been developed to provide citizens and field workers with tools to evaluate social media information. This paper presents research in progress for developing a verification framework -for all emergency stakeholders -to support their decision-making process by managing social media uncertainty during emergencies.

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Crisis communication on Facebook

Cited by 7 publications

References 3 publications

Komunikacija su tiksline auditorija per socialinius tinklus: apgyvendinimo įstaigų atvejis

Komunikacija su tiksline auditorija per socialinius tinklus: apgyvendinimo įstaigų atvejis

Were Higher Education Institutions Communication Strategies Well Suited for the COVID-19 Pandemic?

Managing social media uncertainty to support the decision making process during Emergencies

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