Journal of Communication ManagementExploring citizens' judgments about the legitimacy of public policies on refugees: in search of clues for governments' communication and public diplomacy strategies Maria Jose Canel, Evandro Samuel Oliveira, Vilma Luoma-aho,
Article information:To cite this document: Maria Jose Canel, Evandro Samuel Oliveira, Vilma Luoma-aho, "Exploring citizens' judgments about the legitimacy of public policies on refugees: in search of clues for governments '
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About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Exploring citizens' judgments about the legitimacy of public policies on refugees:In search of clues for governments' communication and public diplomacy strategies ABSTRACT Purpose To introduce a theoretical frame regarding the meaning of legitimacy as an intangible asset of the public sector; to test a way of operationalizing legitimacy typologies that allows exploring and comparing how citizens from two countries evaluate the legitimacy of public policies; to suggest implications for governments' legitimacy-building strategies in shared international crisis, such as the refugees coming from the Syrian-region.Design/methodology/approach Building on Suchman's typology, it was defined and categorized different types of legitimacy into concrete measurable, communication related statements concerning consequential, procedural, structural and personal. For the illustrative example, four focus groups were conducted in two different European societies as a mean to have two poles of comparison.Findings The paper reports current understanding of legitimacy by citizens, discusses how different legitimacy types might demand different communication and public diplomacy approaches. The basis for hypothesis for further research on how governments should build legitimacy during emerging societal issues such as immigration policies is set.
Practical implicationsIt proposes a typology and its operationalization, discusses how communication might shape legitimacy and profiles the challenge governments have in building it. Within a public diplomacy context, it brings clues for new strategies to the challenge of explaining policies on international crisis combining the tension of domestic with foreign publics.Origi...